高质量发展视域下电子商务类专业课程思政教学改革实践探索  

Practical Exploration of the Ideological and Political Teaching Reform of E-Commerce Majors from the Perspective of High-Quality Development

作　　者：刘加林 肖卉 LIU Jialin;XIAO Hui(School of Business,Hunan University of Humanities,Science and Technology,Loudi 417000,China)

机构地区：[1]湖南人文科技学院商学院,湖南娄底417000

出　　处：《湖南人文科技学院学报》2025年第1期56-62,共7页Journal of Hunan University of Humanities,Science and Technology

基　　金：湖南省教学改革重点项目“数字经济时代背景下电子商务专业实践教学体系重构与实践”(HNJG-20231168);湖南省教学改革重点项目“混合式教学模式下《财务管理原理与实务(一)》课程思政教学改革与实践”(202401001465)。

摘　　要：数智时代快速发展,激发了电子商务类专业人才培养模式的转型,以适应高质量发展的人才需要。电子商务类专业课程思政也因此面临着以下困境:规划不一,缺乏系统性;创新不足,缺乏实践性;师资不强,缺乏素养性。为此,构建基于ADDIE模型的电子商务类专业课程思政教学体系,通过“分析—设计—开发—实施—评价”五个步骤开展课程思政教学改革,紧抓教师队伍“主力军”、课程建设“主战场”、课堂教学“主渠道”,充分发挥各课程育人责任,构建全员全过程全方位育人大格局,为社会主义现代化强国建设提供坚实的人才支撑。The rapid development of the digital age has stimulated the transformation of the talent training mode of e-commerce majors to adapt to the talent needs of high-quality development.The ideological and political construction of e-commerce majors faces inconsistent planning,lack of systematization,insufficient innovation,lack of practice,weak faculty,lack of literacy,and other dilemmas.Therefore,based on the ADDIE model,the ideological and political teaching system of e-commerce majors is constructed.Through the process of“Analysis—Design—Development—Implementation—Evaluation”to carry out the ideological and political teaching reform,we should grasp the“main force”of teachers,the“main battlefield”of curriculum construction,and the“main channel”of classroom teaching,so as to give full play to the educational function of each course,to build a big and all-around pattern of education,and to provide solid talent support for the construction of a great modern socialist country.

关 键 词：高质量发展 课程思政 电子商务 

分 类 号：G641[文化科学—高等教育学]