乡村振兴背景下基层政府促进农村电子商务发展的路径选择--基于湖南省40 个案例的模糊集定性比较分析  

The Path Choice of Basic Level Government to Promote the Development of Rural E⁃commerce in the Context of Rural Revitaliza⁃tion-Qualitative Comparative Analysis of Fuzzy Sets Based on 40 Cases in Hunan Province

作　　者：曾龙 韩雨莎 易子棋 ZENG Long;HAN Yu-sha;YI Zi-qi(School of Public Administration and Law,Hunan Agricultural University,Changsha,Hunan 410128)

机构地区：[1]湖南农业大学公共管理与法学学院,湖南长沙410128

出　　处：《安徽农业科学》2025年第2期247-252,共6页Journal of Anhui Agricultural Sciences

基　　金：国家自然科学基金项目(72303062);教育部人文社科基金项目(22YJC790007);湖南省自然科学基金项目(2021JJ40263)。

摘　　要：基于TOE理论框架,以湖南省40个县为案例,运用模糊集定性比较分析方法(fsQCA),探究基层政府促进农村电子商务发展的关键作用条件构型与持续路径。研究发现:①在推进农村电子商务发展过程中,加强组织规划、优化基础设施、完善市场监管和提升管理服务水平是基层政府发挥作用的关键。②单一要素并不构成推动农村电子商务发展的必要条件,促进农村电子商务发展需要多重因素并发影响,基层政府应当把握多样化组态路径来促进农村电子商务发展。③在多条路径构型中,突出表现了在促进农村电子商务发展过程中基层政府提供专项电商补贴、引进和培育电商人才、编制电子商务发展规划的关键作用。Based on the TOE theoretical framework,this paper uses 40 counties in Hunan Province as cases,and applies the fuzzy set qualita⁃tive comparative analysis method(fsQCA)to explore the key conditions of the grass⁃roots government to promote the development of rural e⁃commerce in terms of the configuration and the sustained path.The study finds that:①In promoting rural e⁃commerce development,strengthe⁃ning organizational planning,optimizing infrastructure,improving market regulation and upgrading the level of management services are the key to the role of grassroots governments.②A single element does not constitute the necessary conditions for promoting rural e⁃commerce develop⁃ment,and the promotion of rural e⁃commerce development requires the concurrent influence of multiple factors,so the grassroots government should grasp the diversified grouping paths to promote rural e⁃commerce development.③In the multiple paths configuration,the key roles of the grassroots government in providing special e⁃commerce subsidies,introducing and cultivating e⁃commerce talents,and preparing e⁃commerce development plans in the process of promoting rural e⁃commerce development are highlighted.

关 键 词：基层政府 农村电子商务发展 乡村振兴 模糊集定性比较分析(fsQCA) 

分 类 号：F724.6[经济管理—产业经济]