数智技术赋能下博物馆空间叙事与游客认同研究  

Research on Museum Spatial Narrative and Tourist Identity under the Empowerment of Digital Intelligence Technology

作　　者：宋昌耀[1] 李亚雪 杨意蕾 厉新建[1] Song Changyao;Li Yaxue;Yang Yilei;Li Xinjian(School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024

出　　处：《旅游论坛》2024年第10期14-27,共14页Tourism Forum

基　　金：国家文物政策理论研究课题“文旅融合视角下文物保护与旅游发展的关系平衡与优化策略”(2024ZCLLYJ008);北京市教育科学规划课题“文旅融合视角下研学旅行教育知识体系构建与实施路径研究”(CIDB23505);北京第二外国语学院2024年研究生科学研究重点课题“扩大内需战略下文旅深度融合与消费扩容升级的互动机制及政策评估”(11122026314)的共同资助。

摘　　要：现代博物馆的功能核心已由传统博物馆对“物”的收藏与保护转向“人”的体验与收获,博物馆能够通过叙事联结现实、记忆与想象以增进游客认同。文章基于全国智慧旅游沉浸式体验新空间培育试点项目中的9个文博场馆的网络评论数据进行人工编码处理分析,探讨数智技术赋能下博物馆的空间叙事与游客认同。研究发现:数智技术赋能下博物馆的空间叙事建构包括媒介空间、内容空间和体验空间;数智技术赋能下博物馆的游客认同包含文化认同、情感认同和价值认同三大维度;博物馆的空间叙事对游客认同存在“感知—反应—认同”的影响逻辑,数智技术在这一过程中发挥着催化剂的作用。As modern museums shift their core function from collecting and preserving“objects”to focusing on experiencing and engaging of“people”,they increasingly connect reality,memory,and imagination through narratives to enhance tourist identity.This study explores the spatial narratives and tourist identity of museums under the empowerment of digital intelligence technology through Nvivo12 manual coding and analysis of online review data from nine cultural museum venues included in the national pilot project for nurturing immersive experiences in smart tourism spaces.The research findings indicate:The spatial narrative construction of museums empowered by digital intelligence technology encompasses media space,content space,and experience space;Tourist identity in museums under this empowerment includes three dimensions:cultural identity,emotional identity,and value identity;Museum spatial narratives exert an influence logic of“perception-reaction-identification”effect on tourist identity,with digital intelligence technology serving as a catalyst in this process.

关 键 词：博物馆 空间叙事 游客认同 数智技术 文旅融合 

分 类 号：F592[经济管理—旅游管理]