羌绣文化基因在文创产品中的创新设计  

Innovative Design of Qiang Embroidery Cultural Genes in Cultural and Creative Products

作　　者：钟林希 ZHONG Linxi(Jiangnan University,Wuxi 214000,China)

机构地区：[1]江南大学,江苏无锡214000

出　　处：《西部皮革》2024年第24期78-81,共4页West Leather

摘　　要：羌绣是羌族艺术和羌族文化的重要组成部分,也是国家级非物质文化遗产代表性项目。羌绣中的纹样与图腾是羌族民族文化的物质化象征。借鉴生物学中的基因概念,通过分析羌绣的文化基因,解码其文化特质,并将其重新编码融入文化创意产品,赋予羌绣以时尚和新潮的时代特征,加强了消费者对羌绣文化的体验和认同从而推动传统民族艺术在当代社会的传承与发展。Qiang Embroidery holds significant importance in both Qiang art and culture,serving as a prominent representative of China's national intangible cultural heritage.The motifs and symbols found in Qiang Embroidery are tangible expressions of the cultural identity of the Qiang people.This paper explores the concept of cultural genes,drawing parallels with biological genetics,to dissect the cultural essence of Qiang Embroidery.By decoding these cultural elements,we aim to reinterpret and integrate them into the realm of cultural and creative products.This innovative approach not only infuses Qiang Embroidery with modern fashion and trendiness but also deepens consumers'engagement and appreciation for the culture it represents.Ultimately,this strategy seeks to bolster the preservation and evolution of traditional ethnic art within today's contemporary society.

关 键 词：羌绣 文化基因 文化创意产品 创新设计 

分 类 号：J523[艺术—艺术设计]