ChatGPT对企业竞争情报系统的影响  

Impact of ChatGPT on Competitive Intelligence Systems of Enterprises

作　　者：李奇 黄玉蓉 罗翠线 Li Qi;Huang Yurong;Luo Cuixian

机构地区：[1]山西财经大学信息学院,山西太原030006

出　　处：《科技广场》2024年第6期40-49,共10页Science and technology Square

基　　金：山西省自然科学基金项目“BaTiO3/PVDF/C基复合的半环形超声换能器的设计及其在光声成像系统中应用研究”(项目编号:20210302124559)。

摘　　要：本文通过系统梳理ChatGPT的应用现状和技术特征,分析ChatGPT技术在企业竞争情报工作整个过程中的应用场景。在竞争情报主题确定、信息搜集、信息分析和情报服务等领域,ChatGPT通过其自然语言处理技术显著提高了系统效率和智能水平。然而,ChatGPT的引入也为企业带来了新的挑战,包括数据可靠性问题与语义理解、信息安全和模型偏差相关等问题。在增强企业智能处理能力的同时,需要认真考虑并应对这些挑战,确保系统的可靠性和安全性。本研究为人工智能在企业竞争情报领域的作用提供了有价值的见解,并强调了在其应用过程中需要考虑的挑战和局限性。This paper makes a systematic review of the current application and technical characteristics of ChatGPT,and analyzes the application contexts of ChatGPT technology during the whole process of the competitive intelligence work in enterprises.ChatGPT has significantly improved their system efficiency and intelligence level through its natural language processing technology in the fields of topic determination of competitive intelligence,information collection,information analysis,and intelligence services.The introduction of ChatGPT,however,has brought new challenges to enterprises,including issues related to data reliability and semantic understanding,information security,and model bias.While enhancing their intelligent processing capabilities,enterprises need to seriously consider and address these challenges to ensure the reliability and security of their systems.This study provides valuable insights into the role of artificial intelligence in the competitive intelligence of enterprises,and emphasizes the challenges and limitations that need to be considered in its application.

关 键 词：ChatGPT 企业 竞争情报 人工智能 

分 类 号：G250[文化科学—图书馆学]