人文地图视角下地图文创产品开发与传播研究  

Humanistic Map Perspective Research on Development and Dissemination of Cartographic Creation Products

作　　者：夏茜旸 段佳[1,2,3] 胡娈运 张望[1,2,3] 朱小叶 XIA Qianyang;DUAN Jia;HU Luanyun;ZHANG Wang;ZHU Xiaoye(The Third Surveying and Mapping Institute of Hunan Province,Changsha Hunan,410018,China;Hunan Provincial Engineering Research Center of Geographic Information Security and Application,Changsha Hunan,410007,China;Hunan Provincial Geospatial Information Engineering Technology Research Center,Changsha Hunan,410007,China)

机构地区：[1]湖南省第三测绘院,湖南长沙410018 [2]地理信息安全与应用湖南省工程研究中心,湖南长沙410007 [3]湖南省地理空间信息工程技术研究中心,湖南长沙410007

出　　处：《文化创新比较研究》2024年第34期107-110,共4页Comparative Study of Cultural Innovation

摘　　要：地图文创产品是人类智慧成果的结晶,它将地图与艺术、科技相结合,以满足人们多元化的需求。随着大众文化水平的提高,人们对图文产品的品质、功能也提出了更高要求。地理创意产品的文化内涵丰富,与一般商品存在较大区别。具体而言,其不仅肩负着传承文化的责任,且具备诸多实用功能,因此得到很多消费者的青睐。现阶段,中国图文产品在传播过程中面临一系列问题,如产品同质化严重、传播途径单一、受众较少等。鉴于此,该研究在总结前人研究成果的基础上,详细阐述了当前地图文化创意产品创意传播模式,通过分析其面临的挑战,给出了相应的解决策略,最后对全文进行总结。该研究可为文化创意产品的发展提供新思路,因此具有一定的现实意义。Map cultural and creative products are the crystallization of human intelligence achievements,which combine maps with art and technology to meet people's diverse needs.With the improvement of the level of popular culture,people have put forward higher requirements for the quality and functionality of graphic and textual products.The cultural connotations of geographical creative products are rich and differ significantly from general commodities.Specifically,it not only shoulders the responsibility of inheriting culture,but also has many practical functions,thus gaining the favor of many consumers.At present,Chinese graphic and textual products face a series of problems in the dissemination process,such as severe product homogenization,single dissemination channels,and limited audience.In view of this,based on the summary of previous research results,this article elaborates in detail on the current creative dissemination mode of map cultural and creative products,analyzes the challenges it faces,provides corresponding solutions,and finally summarizes the entire text.This study can provide new ideas for the development of cultural and creative products,and therefore has certain practical significance.

关 键 词：人文地图 地图文创产品 创意传播 历史渊源 文化影响 发展历程 

分 类 号：G206[文化科学—传播学] R2-03[医药卫生—中医学]