数字化如何推动中小制造业企业构建商业模式闭环——动态能力视角下的纵向案例研究  

How Can Digitization Drive Manufacturing SMEs to Build Closed-loop Business Model:A Longitudinal Case Study from the Perspective of Dynamic Capability

作　　者：邵云飞[1] 罗凯悦 孔海璞 SHAO Yun-fei;LUO Kai-yue;KONG Hai-pu(School of Management and Economics,University of Electronic Science and Technology,Chengdu 611731,China)

机构地区：[1]电子科技大学经济与管理学院,成都611731

出　　处：《管理案例研究与评论》2024年第6期898-912,共15页Journal of Management Case Studies

基　　金：国家自然科学基金面上项目“组织竞合影响传统企业数字化转型:解构、演化和重塑(72172024)”;国家自然科学基金面上项目“创新生态系统视角下‘卡脖子’技术破解机制研究:资源共享、价值共创、协同共生(72372017)”;国家自然科学基金重点项目“数字技术创新机制、突破路径与政策体系研究(72334007)”。

摘　　要：数字化转型背景下,构建商业模式闭环是商业模式创新路径的关键目标,然而关注中小制造业企业商业模式闭环构建机理的文献较少。基于动态能力理论,采用纵向单案例研究方法,试图厘清数字化推动中小制造业企业商业模式闭环的构建机理。研究发现:(1)中小制造业企业构建商业模式闭环会经历“单点撬动—服务延伸—场景生态”阶段。(2)在不同阶段,数字化动态能力“数字化感知能力—数字化运营能力—数字化生态能力”与商业模式构成组件“生产环节信息化—数据双向反馈—全触点体验优化”需要协同演进。(3)商业模式构成组件在不同阶段存在交互平衡,渐进形成商业模式闭环,持续为企业创造价值。研究结果响应了学界关于进一步探究数字化商业模式创新的期待,并可为中小制造业企业成功实现商业模式创新提供有效指导。Under the digital scenario,constructing a closed-loop of business models is a key goal of business model innovation path,but few studies have paid attention to the mechanism of constructing such business models in manufacturing small and medium-sized enterprises.Based on the dynamic capability theory,this paper adopts the longitudinal single case study method to clarify the construction mechanism of digitization to promote the closed-loop business model of manufacturing small and medium-sized enterprises.We find that,firstly,small and medium-sized manufacturing enterprises have gone through the stage of“single point of leverage-service extension-scenario ecology”in the construction of a closed-loop business model.Secondly,each stage is realized in turn,in which the digital dynamic capabilities of“digital perception capability-digital operation capability-digital ecological capability”and business model components of“manufacturing process informatization-two-way data feedback-full-touch experience optimization”are combined.Thirdly,at each stage,the components of the business model interact and balance to gradually form a closed loop of the business model,and continuously create value for the enterprise.This paper aims to respond to the academic community to further explore digital business model innovation,and to provide effective guidance for manufacturing small and medium-sized enterprises to successfully achieve business model innovation.

关 键 词：数字化 商业模式闭环 制造业企业 动态能力理论 

分 类 号：F425[经济管理—产业经济]