新质生产力赋能物流业智慧化升级的演化分析  

An Evolutionary Analysis of Upgrading Intelligent Logistics Industry Empowered by New-Quality Productivity

作　　者：王利莎 刘海栋 WANG Lisha;LIU Haidong(North China University of Water Resources and Electric Power,Zhengzhou,Henan,450046;Beijing Jiaotong University,Beijing,100044)

机构地区：[1]华北水利水电大学,河南郑州450046 [2]北京交通大学,北京100044

出　　处：《物流技术》2025年第1期49-60,共12页Logistics Technology

基　　金：河南省软科学研究计划项目“数字经济视域下网络平台可持续发展路径及策略研究”(232400410050);河南省高等学校哲学社会科学创新团队建设计划项目(2024-CXTD-10)。

摘　　要：在新质生产力的推动下,物流业的智慧化转型升级已成为必然趋势。然而,物流智慧化转型演进过程是一项长期而复杂的工程,需要持续的创新和适应以应对复杂多元的挑战。通过构建物流企业智慧物流设施水平提升和消费者使用意愿相互作用的演化博弈模型,分析利益群体在策略选择上的演化稳定均衡,并识别影响其决策过程的关键因素。研究结果表明,物流智慧化发展将经历从初始萌芽到扩张、调整,最终达到成熟阶段的动态演变进程。该过程受到消费者溢出成本、效用增量以及企业努力水平等因素的影响。降低消费者溢出成本和提高其效用感知是加速市场均衡的关键,企业所做努力可以换来物流企业新质生产力水平的提升,但企业努力水平过高或过低都不利于物流智慧化均衡的实现。研究结论为物流企业智慧化实施策略的制定与路径提升提供了理论支持和实践指导,对于加快实现“十四五”规划中现代物流的远景目标具有重要的现实意义。New-quality productivity has made the intelligent transformation and upgrading of the logistics industry an inevitable trend.However,this process is a long-term and complex endeavor that requires continuous innovation and adaptation to address diverse and multifaceted challenges.This study,by developing an evolutionary gaming model that examines the correlation between intelligent logistics infrastructure and consumer adoption willingness in logistics enterprises,analyzes the evolutionary stability of strategic choices within benefit groups and identifies key factors influencing the decision-making process.The findings reveal that the development of intelligent logistics follows a dynamic progression through phases of initiation,expansion,adjustment,and eventual maturity.This process is influenced by factors such as consumer surplus costs,increased efficiency benefits,and enterprise effort levels.Therefore,reducing consumer surplus costs and enhancing perceived benefits are pivotal for accelerating market equilibrium.Conversely,excessive or insufficient effort by enterprises hinders the realization of intelligent logistics equilibrium.These insights offer both theoretical and practical guidance for logistics enterprises in formulating and implementing intelligent logistics strategies,which are of practical significance for achieving the longrange objectives of modern logistics in The Outline of the 14th Five-Year Plan(2021-2025)for National Economic and Social Development.

关 键 词：新质生产力 物流业智慧化 智慧物流设施 智慧业务 

分 类 号：F259.2[经济管理—国民经济] TP399[自动化与计算机技术—计算机应用技术]