基于交互叙事的绵竹数字年画设计研究  

Mianzhu Digital New Year Pictures Design Based on Interactive Narrative

作　　者：肖丽 王蓉 广颖业 闫佩旋 XIAO Li;WANG Rong;GUANG Yingye;YAN Peixuan(Department of Industrial Design,Xihua University,Chengdu 610000,China)

机构地区：[1]西华大学美术与设计学院,成都610000

出　　处：《包装工程》2025年第2期189-200,共12页Packaging Engineering

基　　金：绵阳市社会科学界联合会规划项目(SCCTWH2023ZC16);四川省哲学社会科学重点研究基地四川革命老区发展研究中心项目(SLQ2022SB-13);四川省哲学社会科学重点研究基地铸牢中华民族共同体意识研究专项课题(ZL-C01);四川省社会科学重点研究基地大禹研究中心纵向项目(DYYJ202402);织绣技艺非遗数字化保护与传承四川省文化和旅游厅重点实验室项目(2024SYSZC12)。

摘　　要：目的 绵竹年画作为中国四大年画之一,其相关设计需突破传统的表现形式,运用数字化手段增进用户对年画内容的深度理解,并带来更丰富的视觉体验。方法 首先通过案例研究等方法分析数字设计中的交互叙事构成要素入手,构建基于交互叙事的数字年画设计框架,然后选取我国各地流传广泛的鼠婚主题年画进行对比分析,以绵竹年画《老鼠嫁女》为例进行数字年画APP设计实践。在此基础上,通过眼动仪实验结合满意度问卷与SUS系统可用性量表对结果进行设计评价。结果 构建了数字年画设计框架,对产出的数字年画设计实践进行了评价验证。结论 运用交互叙事理论进行绵竹数字年画设计实践,旨在帮助绵竹年画获得更为广泛和深刻的传播。As one of the four major Chinese New Year pictures,the relevant design of Mianzhu New Year pictures needs to break through the traditional form of expression,use digital means to enhance the user's deep understanding of the content of New Year pictures,and bring a richer visual experience.Firstly,the interactive narrative elements in digital design were analyzed through case studies and other methods,and the digital New Year picture design framework based on interactive narrative was constructed.Then,the mouse marriage themed New Year pictures widely spread in China were selected for comparative analysis.The Mianzhu New Year picture"The Mouse Marrying off His Daughter"was taken as an example to carry out the design practice of digital New Year picture APPs.Then the results were designed and evaluated by an eye tracker experiment combined with satisfaction questionnaire and SUS system usability scale.The de-sign framework of digital New Year pictures was constructed,and the design practice of digital New Year pictures was evaluated and verified.Using interactive narrative theory to design and practice Mianzhu digital New Year pictures aims to help Mianzhu New Year Pictures get more extensive and profound dissemination.

关 键 词：交互叙事 数字年画 绵竹年画 老鼠嫁女 

分 类 号：TB482[一般工业技术—包装工程]