网络融合背景下的电视IP化趋势  

The Trend of TV IPization under Network Convergence

作　　者：王梦媛 WANG Mengyuan(Haihe Media Center,Tianjin 300041,China)

机构地区：[1]海河传媒中心,天津300041

出　　处：《数字通信世界》2025年第1期193-195,共3页Digital Communication World

摘　　要：在网络融合的背景下,电信网、宽带通信网、数字电视网与互联网的融合日益加深,极大推动了电视产业的变革。电视IP化作为该变革的重要方向,能够有效推动电视产业的创新发展。基于此,本文对电视IP化的内涵与特征以及网络融合背景下电视IP化的重要性进行简要分析,探讨了网络融合推动电视IP化的发展路径,以期为电视产业的转型升级提供参考。In the context of network convergence,the convergence of telecommunications networks,broadband communication networks,digital television networks and the Internet is deepening,which has greatly promoted the reform of the television industry.As an important direction of this transformation,the IP transformation of television can effectively promote the innovative development of the television industry.Based on this,this article briefly analyzes the connotation and characteristics of TV IPization,as well as the importance of TV IPization under the background of network integration,and then explores the development path of network integration promoting TV IPization,in order to provide reference for the transformation and upgrading of the TV industry.

关 键 词：网络融合 电视IP化 内容创新 平台升级 服务个性化 

分 类 号：TN91[电子电信—通信与信息系统] TN94[电子电信—信息与通信工程] TP393.4[自动化与计算机技术—计算机应用技术]