移动专题电子地图叙事设计方法研究  

Research on Narrative Design Methods for Mobile Thematic Electronic Maps

作　　者：亢孟军[1] 成婷 苏世亮[1] 翁敏[1] KANG Mengjun;CHENG Ting;SU Shiliang;WENG Min(Urban Computing and Visualization Lab.,School of Resources and Environmental Sciences,Wuhan University,Wuhan 430079,China)

机构地区：[1]武汉大学资源与环境科学学院城市计算与可视化研究室,湖北武汉430079

出　　处：《测绘地理信息》2025年第1期47-54,共8页Journal of Geomatics

基　　金：国家重点研发计划(2022YFC3005700);湖北省自然科学基金(2023AFB1112)

摘　　要：移动专题电子地图(mobile thematic electronic maps, MTEM)是一种以移动设备为显示终端的电子地图系统,在演绎和表达故事空间、创造情感体验等方面具备强大的时空语义构建和表征能力。然而,如何系统化地应用移动电子媒介的形态特征、表达形式和交互方法进行MTEM叙事设计仍然缺乏成熟的方法。本文基于叙事理论提出了一套系统的MTEM叙事设计方法,并设计了适应移动平台特性和满足用户交互需求的叙事结构框架。该框架通过故事编排使用户深度融入地图叙事,利用丰富的媒介元素和多样化叙事节奏设计界面布局以提升信息传达效率,以及根据用户意图设计多层次交互机制以丰富用户体验。最后,本文构建了以苏州水乡为主题的MTEM系统案例,分析验证了叙事框架的可用性和实用性,展示了其在增进用户情感共鸣、提升文化体验方面的巨大潜力。MTEM(mobile thematic electronic maps)are electronic map systems using mobile devices as display terminals,which have a strong ability of constructing and characterizing spatial-temporal semantics in terms of expressing story space and creating emotional experiences.However,there is still a lack of mature methods on how to systematically apply the morphological features,expression forms and interaction methods of mobile electronic media for MTEM narrative design.This paper proposes a comprehensive MTEM narrative design methodology based on narrative theory,and designs a narrative structure framework that adapts to the characteristics of mobile platforms and meets the needs of user interaction.The framework deeply integrates users into the map narrative through storytelling,utilizes rich media elements and diversified narrative rhythms to design the interface layout to enhance the efficiency of information conveyance,and designs a multi-level interaction mechanism based on user intent to enrich the user experience.Ultimately,the paper validates the applicability and practicality of the narrative framework through a case study of an MTEM system themed around Suzhou water towns,illustrating its substantial potential in fostering emotional resonance and elevating cultural experiences among users.

关 键 词：专题地图 地图叙事 移动端 交互设计 

分 类 号：P283.7[天文地球—地图制图学与地理信息工程]