故事、话语与叙事——从“长城故事”的叙事分析看中国故事的新闻话语书写  

Stories,Discourse,and Narration:Discussing News Discourse Writing of Chinese Stories from the Narrative Analysis of the Great Wall Story

作　　者：刘颖[1] 孔倩[1] Liu Ying;Kong Qian(School of International Studies,Communication Study of China)

机构地区：[1]中国传媒大学外国语言文化学院

出　　处：《话语研究论丛》2024年第1期114-125,共12页Discourse Studies Forum

基　　金：北京市社会科学基金项目“北京‘非遗’对外传播创新话语研究”(19YYB012)的阶段性研究成果

摘　　要：叙事学为讲好中国故事提供了深刻的认识论基础。本文通过讨论故事、话语与叙事的内涵与价值,从“长城故事”的新闻话语叙事分析考察哪些叙事要素能使主流媒体新闻报道的文本脱离枯燥说理,更加符合国际受众的思维和心理,并成就有吸引力的中国故事。本文提出五点讲好中国故事的新闻话语叙事策略:一是依靠动态画面营造话语环境,抢夺受众注意力;二是通过特定角色细节描述成就动人好故事;三是用清晰的叙事线索深化叙事主题;四是用引人入胜的界面设计增强新闻叙事的吸引力;五是关照国际受众思维方式和心理需求,通过具体人物聚焦具体主题。Narratology provides profound epistemology basis for telling Chinese stories well.By discussing the connotation and value of stories,discourse and narration,this paper explores what narrative elements can make the mainstream media news reports break away from boring reasoning,conform to the thinking and psychology of international audiences,and achieve attractive Chinese stories from the perspective of narrative discourse and narrative analysis of the Great Wall Story.This paper proposes five media discourse narrative strategies for telling Chinese stories well:firstly,rely on dynamic visuals to create a context and grab the audience’s attention;secondly,tell touching stories through describing specific character details;thirdly,deepen the narrative theme with clear narrative clues;fourthly,enhance the attractiveness of news storytelling with captivating interface design;fifthly,pay attention to the thinking style and psychological needs of international audiences,and focus on specific themes through specific characters.

关 键 词：中国故事 国际传播 新闻话语 叙事策略 

分 类 号：G219.2[文化科学—新闻学]