主流媒体VLOG新闻多模态话语分析  

Multimodal Discourse Analysis:VLOG News in Mainstream Media

作　　者：杨凤娇 卜欣荣 李卓 Yang Fengjiao;Bu Xinrong;Li Zhuo

机构地区：[1]中国传媒大学电视学院

出　　处：《中国新闻传播研究》2024年第4期173-191,共19页China Journalism and Communication Journal

摘　　要：作为一种新的网络视听传播样态,VLOG新闻表现着不同于传统新闻报道的生命力。本研究采用多模态话语分析法,选取“小彭VLOG”“新华农兄弟”“康辉VLOG”系列视频三类案例,探讨VLOG新闻如何适应人们新的观看方式和需求,在形态创新的过程中传递信息与价值观念。研究发现VLOG新闻在互动功能上体现着记者与被访者、用户的新型关系;在再现功能上强调生活化叙事和意象的运用;在构图功能上采用VLOG化镜头语言、运用互联网思维等,提高对移动端用户的吸引力。通过多模态话语实现意义共建,VLOG新闻增强了自身在平台上的传播活力。As a new form of online audiovisual communication,VLOG news shows vitality different from the traditional news report.This study employs a multimodal discourse analysis method,selecting three categories of cases,namely“Xiao Peng VLOG”“Xinhuanong Brothers”and“Kang Hui VLOG”series of videos,to analyze and explore how VLOG news adapts to people’s new ways of viewing and viewing demands,and how it conveys information and values in the process of innovating forms.The research finds that VLOG news embodies a new type of relationship between journalists,interviewees and users in the interactive function;it emphasizes the use of lifelike narrative and images in the reproduction function,and adopts the VLOG-ized lens language and the use of Internet thinking in the compositional function to enhance the attractiveness of news reports.Through multimodal meaning co-construction,the vitality of news reporting in platform media communication is strengthened.

关 键 词：主流媒体 VLOG新闻 多模态话语分析 

分 类 号：G210.7[文化科学—新闻学]