北京非遗数字化传播的特征、挑战与路径——一项基于问卷调查的传播效果研究  

Study on the Effect of Digital Communication of Intangible Heritage in Beijing

作　　者：徐燕妮 张辰[2] Xu Yanni;Zhang Chen

机构地区：[1]北京联合大学艺术学院 [2]中国传媒大学

出　　处：《中国新闻传播研究》2024年第4期138-156,共19页China Journalism and Communication Journal

基　　金：北京联合大学校级科研项目“北京非遗纪实影像的资源整理与传播策略研究”(项目号:SK10202402)的成果

摘　　要：近年来,对非物质文化遗产的保护和传承已经逐渐成为国家文化战略的重要组成部分,对非物质文化遗产的数字化保护也在不断探索与实践中。本文以问卷调查的方式,探讨了北京市非遗数字化传播情况及传播效果,并结合不同非遗类别的数字化传播数据、不同媒介平台的传播效果进行了研究。研究发现,北京非遗数字化传播效果存在明显差异,当下非遗数字化传播主要聚焦于图文并茂的微信公众号和以短视频为主的抖音这两大新媒体平台。In recent years,the protection and inheritance of intangible cultural heritage has gradually become an important part of the national cultural strategy,and the digital protection of intangible cultural heritage has been constantly explored and practiced.By means of a questionnaire survey,this paper discusses the status and effects of the digital communication of intangible cultural heritage in Beijing,and studies the communication effects of different types of digital communication data of intangible cultural heritage and different media platforms.It is found that there are obvious differences in the effect of digital communication of intangible cultural heritage in Beijing.At present,digital communication of intangible cultural heritage mainly focuses on two new media platforms,namely wechat official account with pictures and texts and Douyin,which mainly focuses on short videos.

关 键 词：非遗数字化 量化研究 新媒体技术 传播模型 数据分析 

分 类 号：TP399[自动化与计算机技术—计算机应用技术] G127[自动化与计算机技术—计算机科学与技术]