新媒体视角下西府传统手工艺文化的传播策略研究  

Research on the Communication Strategy of Traditional Handicraft Culture in Xifu from the Perspective of New Media

作　　者：高瑜[1] GAO Yu(Baoji University of Arts and Sciences,Baoji Shaanxi,721013,China)

机构地区：[1]宝鸡文理学院,陕西宝鸡721013

出　　处：《文化创新比较研究》2024年第35期38-41,共4页Comparative Study of Cultural Innovation

基　　金：2020年度陕西省社会科学基金项目“关中西部民间工艺美术的文创开发与产业化发展研究”(项目编号:2020J017);2024年宝鸡文理学院第十九批校级教改项目“以学科竞赛为驱动的地方高校艺术设计专业人才培养模式探索与实践”(项目编号:24JGZD09)。

摘　　要：随着现代化、城市化进程的推进,西府传统手工艺出现了后继无人、举步维艰的状况,新媒体技术的出现,为西府传统手工艺的传承与发展带来了希望,从新媒体视角出发对西府传统手工艺文化进行传播是该文要解决的问题。该文首先从四个方面分析了西府传统手工艺文化的开发现状,其次分析了新媒体传播西府传统手工艺文化的意义,最后重点从三方面对新媒体传播西府传统手工艺文化的创新策略进行细致阐述,包括通过移动客户端媒体传播、打造新媒体+西府特色文化创意产品、通过跨媒体、线上与线下融合互动,以期为西府传统手工艺文化的传播与发展提供一些参考与借鉴。With the advancement of modernization and urbanization,traditional handicrafts in Xifu have encountered a difficult situation with no successors.The emergence of new media technology has brought hope for the inheritance and development of traditional handicrafts in Xifu.The problem to be solved in this article is to spread the culture of traditional handicrafts in Xifu from the perspective of new media.This article first analyzes the current development status of traditional handicraft culture in Xifu from four aspects.Secondly,it analyzes the significance of new media dissemination of traditional handicraft culture in Xifu.Finally,it focuses on elaborating on innovative strategies for new media dissemination of traditional handicraft culture in Xifu from three aspects,including dissemination through mobile client media,creation of new media+Xifu characteristic cultural creative products,and cross media,online and offline integration and interaction,in order to provide some reference and inspiration for the dissemination and development of traditional handicraft culture in Xifu.

关 键 词：新媒体 西府 传统手工艺 传播 创新策略 文化信息 

分 类 号：J528.3[艺术—艺术设计]