稻作文化影响下乡村文化墙图案视觉修辞的诉求与优化策略——以云南里砍寨主题文化墙为例  

The Demand and Strategy of Visual Rhetoric of Rural Cultural Wall Patterns under the Influence of Rice Cultivation Culture—Taking the Yunnan Likan Zhai Theme Cultural Wall as an Example

作　　者：陈靖晖 李嘉 普惠娟 刘亚 CHEN Jinghui;LI Jia;PU Huijuan;LIU Ya(College of Tropical Crops,Yunnan Agricultural University,Pu'er Yunnan,665099,China)

机构地区：[1]云南农业大学热带作物学院,云南普洱665099

出　　处：《文化创新比较研究》2024年第35期70-73,共4页Comparative Study of Cultural Innovation

基　　金：云南省教育厅科学研究基金项目“融入农俗元素的文化墙图片素材库开发与建设”(项目编号:2023J0479)。

摘　　要：先民在长期的水稻生产和消费中形成了内涵丰富的稻作文化,并形成了以稻作文化为核心的传统道德准则,将稻作文化影响下的优秀传统品德转化为乡村文化墙图案的视觉修辞对象,契合乡风文明的振兴,总结出能实施的以传播农耕文明、留住乡愁为主要的视觉修辞策略。该文结合文化墙展示内容的主题选取困难、内容东拼西凑、特色不凸显等问题,以乡村文化墙为空间文本,借鉴图案修辞的优化路径,围绕稻作文化分析乡村文化墙图案的修辞诉求,让创作出的文化墙讲好农家故事,阐释出乡村的地域特色文化,成为唤醒稻作文化记忆的软实力。Our ancestors formed a rich rice culture through long-term rice production and consumption,and established traditional moral standards centered on rice culture.They transformed the excellent traditional virtues influenced by rice culture into visual rhetorical objects of rural cultural wall patterns,which were in line with the revitalization of rural culture.They summarized the main visual rhetorical strategies that could be implemented to spread agricultural civilization and retain nostalgia.This article combines the difficulties in selecting themes,piecing together content,and not highlighting unique features of the cultural wall display content.Using rural cultural walls as spatial texts and drawing on the optimization path of pattern rhetoric,the article analyzes the rhetorical demands of rural cultural wall patterns around rice culture,allowing the created cultural walls to tell the stories of farmers and explain the regional cultural characteristics of rural areas,becoming a soft power to awaken the memory of rice culture.

关 键 词：文化墙 图案 视觉修辞 稻作文化 农耕文明 乡村 

分 类 号：G127[文化科学]