大学生送文化下乡社会认可度影响因素及提升路径研究——基于山东大学(威海)“歌声飞扬笔墨飘香”社会实践团队的调查数据  

Study on the Influencing Factors and Promotion of Social Recognition of College Students Sending Culture to the Countryside—Based on Survey Data from the Social Practice Team of Shandong University(Weihai)'s"Flying Song and Fragrant Brush and Ink"Program

作　　者：李心宁 纪维剑 LI Xinning;JI Weijian(Art College,Shandong University(Weihai),Weihai Shandong,264209,China)

机构地区：[1]山东大学(威海)艺术学院,山东威海264209

出　　处：《文化创新比较研究》2024年第35期171-176,共6页Comparative Study of Cultural Innovation

基　　金：山东大学(威海)2024年大学生科研训练计划B类(人文社科类)项目。

摘　　要：大学生送文化下乡指高校师生利用暑假时间在农村开展的“三下乡”(即送文化、科技、卫生下乡)社会实践活动之一。虽然该活动已持续开展多年,具有丰富的实践基础,但相关理论研究还比较匮乏。该文以社会认可度为切入点开展调查研究,研究表明:大学生送文化下乡社会认可度还有较大提升空间,主要的影响因素在于当前大学生送文化下乡活动做得不“实”、不“准”、不“新”。针对问题,该文提出相应的解决路径:深入开展基层农村文化需求调研,探索定制式送文化下乡新模式,在高校师生和村民的双向互动中汲取灵感,以实现大学生送文化下乡活动在内容和形式上的创新。College students sending culture to rural areas refers to one of the social practice activities carried out by university teachers and students during summer vacation in rural areas,namely sending culture,technology,and health to rural areas.Although this activity has been ongoing for many years and has a rich practical foundation,there is still a lack of relevant theoretical research.This article conducts a survey and research based on social recognition,and the research shows that there is still a lot of room for improvement in the social recognition of college students sending culture to rural areas.The main influencing factor is that the current activities of college students sending culture to rural areas are not"real","accurate",or"new".In response to the problem,this article proposes corresponding solutions:conducting in-depth research on the cultural needs of grassroots rural areas,exploring a new model of customized cultural sending to rural areas,drawing inspiration from the two-way interaction between university teachers,students,and villagers,in order to achieve innovation in the content and form of college students'cultural sending to rural areas activities.

关 键 词：大学生 送文化下乡 调查研究 社会认可度 影响因素 提升路径 

分 类 号：G249.27[文化科学]