官员助农直播:案例研究与战略优化  

Live Streaming to Assist Farmers: Case Studies and Strategy Optimization

作　　者：房琳 雷清 刘文睿 FANG Lin;LEI Qing;LIU Wenrui

机构地区：[1]商洛学院经济管理学院,陕西商洛726000 [2]陕西高校新型智库商洛发展研究院,陕西商洛726000

出　　处：《商业经济》2025年第2期47-52,共6页Business & Economy

基　　金：教育部人文社会科学研究项目:数商兴农工程对家庭农场创业的影响与政策支持研究(22XJC790002);陕西省教育厅智库内涵建设项目:数字经济驱动商洛农业高质量发展机制及路径研究(23JT009);陕西高校青年创新团队:商洛发展研究创新团队(2022-65)。

摘　　要：官员助农直播有效推动了农产品销售,是政务服务的新模式。对成功的官员直播助农案例进行探讨,总结成功案例的共同点。结合SWOT分析方法,探索官员直播助农发展过程中所遇到的相关问题及形成原因,并从打基础,固根本,促发展三方面提出突破困境的方法,为未来官员直播助农的持续开展提供战略优化参考。The official live streaming to assist farmers has effectively promoted the sale of agricultural products,which is a new model of government service.The study discusses the successful cases of official live streaming to assist farmers and summarizes the common points of successful cases.Combined with SWOT analysis method,the study explores the related problems encountered in the process of official live streaming to assist farmers development and their causes,and proposes ways to break through difficulties from three aspects:laying the foundation,strengthening the foundation and promoting development,so as to provide strategic optimization reference for the continuous development of official live streaming to assist farmers in the future.

关 键 词：直播助农 官员直播 战略优化 SWOT分析 案例研究 

分 类 号：F724.6[经济管理—产业经济]