顾客感知价值视角下福州市健身俱乐部竞争力形成路径研究  

Formation Path of Fitness Club Competitiveness in Fuzhou Based on Customer Perceived Value

作　　者：聂文滔 吴诗雨 何佳书 刘畅[1] 林明水[1] NIE Wentao;WU Shiyu;HE Jiashu;LIU Chang;LIN Mingshui(College of Cultural Tourism and Public Administration,Fujian Normal University,Fuzhou 350117,China;Institute of Frontier Studies in West China,Shaanxi Normal University,Xi'an 710062,China)

机构地区：[1]福建师范大学文化旅游与公共管理学院,福建福州350117 [2]陕西师范大学中国西部边疆研究院,陕西西安710062

出　　处：《海南师范大学学报(自然科学版)》2024年第4期514-521,共8页Journal of Hainan Normal University(Natural Science)

基　　金：国家自然科学基金面上项目(42271254);福建省习近平新时代中国特色社会主义思想研究中心项目(FJ2022XZB069)。

摘　　要：以福州市健身俱乐部为研究对象,基于顾客感知价值理论,采用模糊集定性比较分析法(fsQCA)对健身俱乐部竞争力的形成路径进行分析。研究结果显示:(1)健身俱乐部竞争力形成受功能价值、经济价值与情感价值影响;(2)健身俱乐部竞争力有“功能价值+经济价值”型“、经济价值+情感价值”型“、功能价值+情感价值”型3条形成路径。转变经营理念既有利于推动福州市健身俱乐部竞争力不断提高,打破健身俱乐部服务同质化僵局,也将对福州市体育产业持续稳定发展产生积极作用。Taking health clubs in Fuzhou as the research object,based on the theory of customer perceived value,fuzzy set qualitative comparative analysis(fsQCA)was used to analyze the formation path of health club competitiveness.The results show that:(1)the formation of fitness club competitiveness is affected by functional value,economic value and emotional value;(2)fitness club competitiveness has"functional value+economic value"type,"economic value+emotional value"type,"functional value+emotional value"type three formation paths,the transformation of relevant business concepts is not only conducive to promoting the continuous improvement of the competitiveness of health clubs in Fuzhou,and breaking the deadlock of the homogenization of health club services,but also will have a positive effect on the sustainable and stable development of the sports industry in Fuzhou.

关 键 词：健身俱乐部 顾客感知价值理论 体育产业 模糊集定性比较分析 

分 类 号：K902[历史地理—人文地理学] O157.5[理学—数学]