数商兴农背景下农户数字创业生态优化策略研究  

Research on Strategies for Optimizing the Ecological Environment of Farmers'Digital Entrepreneurship Under the Background of Promoting Agriculture Through Digital Commerce

作　　者：左珊湘 罗薇 ZUO Shanxiang;LUO Wei(Business School of Guilin University of Technology,Guilin 541004,China)

机构地区：[1]桂林理工大学商学院,广西桂林541004

出　　处：《商业观察》2025年第1期16-19,共4页BUSINESS OBSERVATION

基　　金：国家自科地区基金项目(72064008);广西科技计划项目(2020GXNSFAA159166)。

摘　　要：在数商兴农战略深入实施的背景下,农户数字创业成为农村经济转型升级的重要途径,而优质的数字创业生态对提高农户数字创业成效至关重要。文章分析了农户数字创业的意义、面临的机遇与挑战,并提出了加强农村数字化基础设施建设、培育农户数字技能、推进农业产业数字化转型、完善电商平台系统、提升数字品牌形象以及创新金融服务六大优化农户数字创业生态的策略,为政策制定者和农户提供了操作性较强的指导建议,旨在提升农户数字创业的绩效,促进农村经济的数字化转型和可持续发展。In the context of the in-depth implementation of the strategy of promoting agriculture through digital commerce,rural digital entrepreneurship has become an important way to transform and upgrade the rural economy,and high-quality digital entrepreneurship ecology is crucial to improve the effectiveness of rural digital entrepreneurship.This paper analyzes the significance,opportunities and challenges faced by farmers'digital entrepreneurship,and puts forward six strategies to optimize farmers'digital entrepreneurship ecology,including strengthening rural digital infrastructure construction,cultivating farmers'digital skills,promoting agricultural industry digital transformation,improving e-commerce platform system,enhancing digital brand image and innovating financial services.It provides strong operational guidance and suggestions for policy makers and farmers,aiming to improve the performance of farmers'digital entrepreneurship and promote the digital transformation and sustainable development of rural economy.

关 键 词：数商兴农 创业生态系统 农户数字创业 农业数字化转型 农户增收 

分 类 号：F49[经济管理—产业经济]