区域公用品牌带动特色产业发展的国际比较 :动因、模式及成效  

International Comparisons for Regional Public Brands to Drive Characteristic Industries:Movement,Mode and Effectiveness

作　　者：崔丽 马英杰 李孝忠[3,4] CUI Li;MA Yingjie;LI Xiaozhong

机构地区：[1]黑龙江科技大学管理学院,哈尔滨150022 [2]河北农业大学经济管理学院,保定071001 [3]东北农业大学经济管理学院,哈尔滨150030 [4]黑龙江省绿色食品科学研究院,哈尔滨150028

出　　处：《世界农业》2025年第2期5-17,共13页World Agriculture

基　　金：国家社会科学基金项目“基于异质性主体需求的农业产业链逆向整合机制研究”(21BGL286);教育部人文社会科学研究青年基金项目“农产品区域公用品牌带动东北粮食主产区乡村特色产业发展的机理与路径优化研究”(24YJC630029);黑龙江省哲学社会科学研究规划项目“大食物观下黑龙江省农产品区域公用品牌建设研究”(23GLD023)。

摘　　要：特色产业是推动产业发展的重要力量,培育区域公用品牌是促进特色产业发展的有力抓手。借助区域公用品牌将禀赋优势转变为市场优势,以新思路破解中国特色产业发展难题,以特色产业中高端发展推动区域产业结构升级。本文基于区域公用品牌带动特色产业发展动因和机理的阐释,深入剖析代表性国家区域公用品牌带动特色产业发展的实践案例,提炼各国实践模式的共性、差异和趋势,归纳各国实践模式的实践成效,进而为中国不同区域的特色产业发展提出可行性建议。研究表明:区域公用品牌管理全过程渗透特色产业前端、中端和后端,在不同国家实践中存在共性与差异,各国实践模式的趋势体现为原料基地建设优质化、加工技术精进匠心化和产业链条发展绿色化等六个方向;区域公用品牌带动特色产业发展的实践成效表现为强化了产业基础、促进了产业集聚、提高了产品质量;未来中国特色产业发展应从三方面着手:巩固特色产业基础优势、培建特色产业协作集聚、挖掘特色产业产品价值。Characteristic industries are an important driving force for industrial development,and cultivating regional public brands is an important lever for promoting the development of characteristic industries.With the help of regional public brands,the endowment advantages are transformed into market advantages,with new ideas to solve the problems of the development of China’s characteristic industries,and promote the upgrading of regional industrial structure with the mid-to-high end development of the characteristic industries.Through the explanation of the driving forces and mechanisms,this paper deeply analyzes the practical cases of representative countries driving the development of characteristic industries through regional public brands,extracts the commonalities,differences,and trends of practical models in various countries,summarizes the practical effects of practical models in various countries,and proposes feasible suggestions for the development of characteristic industries in different regions of China.It shows that the entire process of regional public brand management permeates the front-end,middle and back-end of characteristic industries,and there are similarities and differences in practice in different countries.The trend of practical models in various countries is reflected in six directions:high-quality construction of raw material bases,advanced and ingenious processing technology,and green development of industrial chains,among others.The practical effectiveness of regional public brands in driving the development of characteristic industries is reflected in strengthening the industrial foundation,promoting industrial agglomeration,and improving product quality.In the future,the development of China’s characteristic industries should start from three aspects:consolidating the basic advantages of characteristic industries,cultivating collaborative clusters of characteristic industries,and exploring the value of characteristic industry products.

关 键 词：区域公用品牌 特色产业 产业中高端发展 产业升级 

分 类 号：F32[经济管理—产业经济]