新时期建筑设计企业的市场战略选择  

Strategic Market Positioning for Architectural Design Firms in a New Era

作　　者：郭刚 GUO Gang(KSD Management Consulting Co.,Ltd.,Shanghai 201103,China)

机构地区：[1]科思顿企业咨询管理(上海)有限公司,上海201103

出　　处：《建筑设计管理》2024年第12期30-35,共6页Architectural Design Management

摘　　要：当前,建筑设计行业面临严峻的市场形势,包括市场需求下滑、产能过剩导致的低价竞争以及市场竞争者多元化等问题。文章指出建筑设计企业在市场竞争日益激烈的背景下,应采取“五化”市场战略:多元化、区域化、属地化、综合化和生态化,以适应市场变化,规避风险,并在新的市场环境中寻找发展机遇。The architectural design industry currently faces a challenging market environment characterized by declining demand,price-based competition due to overcapacity,and a diversifying competitive landscape.This paper proposes a"five-pronged"market strategy for firms to adopt:diversification,regionalization,localization,integration,and sustainability.This comprehensive approach aims to help firms adapt to market shifts,mitigate risks,and identify growth opportunities in the evolving business ecosystem.

关 键 词：建筑设计行业 市场经营体系 市场经营战略 

分 类 号：F299.24[经济管理—国民经济]