遗产旅游地居民遗产保护意愿的组态路径研究  

A STUDY OF THE GROUP PATH OF RESIDENTS WILLINGNESS TO PRESERVE HERITAGE IN HERITAGE TOURISM DESTINATIONS

作　　者：李恬怡 赵巧艳 LI Tianyi;ZHAO Qiaoyan(Faculty of Cultrual Tourism and Journalism Arts,Shanxi University of Finance and Economics,Taiyuan 030006,Shanxi,China)

机构地区：[1]山西财经大学文化旅游与新闻艺术学院,山西太原030006

出　　处：《云南地理环境研究》2024年第4期26-33,共8页Yunnan Geographic Environment Research

基　　金：山西省科技战略研究专项“数字化赋能山西文旅产业韧性提升研究”(202304031401063);山西省高等学校教学改革创新项目“教育数字化背景下大学生数字素养提升策略研究——以文化产业管理专业为例”(J20240787);山西财经大学校级项目“文化数字化赋能山西文旅产业高质量发展的机制与路径研究”(202309).

摘　　要：鉴于遗产旅游地居民的遗产保护行为是文化遗产存续与传承的坚实保障,如何提升居民的遗产保护意愿已成为学术界聚焦的重点议题。基于社会交换理论和计划行为理论,采用模糊集定性比较分析,探究了居民的经济、环境、文化共享及态度、主观规范和感知行为控制对遗产保护意愿的组态效应。以平遥古城为案例地,对居民发放293份问卷,结果表明:(1)居民遗产保护意愿不是由单一变量决定的,而是多种前因变量联合效应的结果;(2)居民遗产保护意愿呈现出复杂的因果非对称性特征,影响居民高和非高遗产保护意愿的前置条件具有显著的异质性;(3)存在5条路径导致高遗产保护意愿,4条路径导致非高遗产保护意愿,经济收益在居民遗产保护意愿中占据重要地位。上述发现揭示了遗产旅游地居民遗产保护意愿的复杂前因以及因果不对称性,对旅游目的地可持续发展具有重要理论和实践价值。Given that the heritage conservation behaviour of residents in heritage tourism sites is a solid support for the survival and inheritance of cultural heritage,how to enhance residents willingness to conserve heritage has become a key topic in academic focus.Based on the social exchange theory and the theory of planned behaviour,fuzzy set qualitative comparative analysis(fsQCA)was used to investigate the group effects of residents economic,environmental,cultural sharing and attitudes,subjective norms and perceived behavioural control on heritage conservation willingness.Using Pingyao Ancient City as a case study,data analysis of 293 questionnaires distributed to residents revealed that:(1)Residents’heritage protection intention is not determined by a single variable,but is the result of the joint effect of multiple antecedent variables.(2)Residents heritage protection intention presents complex causal asymmetry characteristics,and the antecedents affecting residents high and non-high heritage protection intention are significantly heterogeneous.(3)There are five paths leading to high heritage conservation intention and four paths leading to non-high heritage conservation intention,in which economic gain occupies an important position in residents heritage conservation intention.The above findings reveal the complex antecedents and causal asymmetry of residents willingness to conserve heritage in heritage tourism destinations,which is of great theoretical and practical value for the sustainable development of tourism destinations.

关 键 词：遗产旅游地 遗产保护意愿 社会交换理论 计划行为理论 

分 类 号：F590.1[经济管理—旅游管理]