视频天下 短而有为:中国短视频产业发展型构分析  

China's Short Video Industry Development Structure

作　　者：田维钢[1] 刘倩 Weigang Tian;Qian Liu(Communication University of China,Television School,Beijing 100024,China)

机构地区：[1]中国传媒大学电视学院,北京100024

出　　处：《中国数字出版》2024年第5期95-100,共6页CHINA DIGITAL PUBLISHING

摘　　要：伴随技术更新与发展,短视频产业以智能算法为技术基础,从内容生产、内容组织、内容分发到用户体验、商业价值,实现上下游产业链资源整合,形成各环节相互支撑的完整生态链条。研究通过市场格局、战略布局、内容生产、技术创新、政策管理、营销策略6个方面对短视频产业的现状进行深入探讨。应用好短视频产业的影像价值,可对中国当下互联网产业的良性发展做出有益补充,更好地传递中国好声音、展示中国好形象。Accompanied by technological updates and development,the short video industry takes intelligent algorithms as its technical basis,and from content production,content organisation,content distribution to user experience and commercial value,it realises the integration of upstream and downstream industrial chain resources and forms a complete ecological chain with mutual support of each link.The study provides an in-depth discussion of the current situation of the short video industry through six aspects:market pattern,strategic layout,content production,technological innovation,policy management,and marketing strategy.Applying the image value of the short video industry can make a useful supplement to the benign development of China's current Internet industry,and better deliver China's good voice and display China's good image.

关 键 词：社交媒体平台 短视频产业 短视频用户 

分 类 号：F42[经济管理—产业经济]