基于价值链的数字出版平台版权生态治理:模型构建与实践路径  

Copyright Ecological Governance of Digital Publishing Platforms Based on Value Chain:Model Construction and Practical Path

作　　者：李若男 赵轩 Ruonan Li;Xuan Zhao(School of Literature,University of Jinan,Jinan 250022,China;Beijing Data Era Technology Co.,Ltd,Beijing 100094,China)

机构地区：[1]济南大学文学院,济南250024 [2]北京数时代大数据科技有限公司,北京100094

出　　处：《中国数字出版》2025年第1期51-60,共10页CHINA DIGITAL PUBLISHING

基　　金：山东省社科规划项目(24DXWJ01)

摘　　要：版权价值的创造和实现是数字出版平台长远发展的重要内容。伴随“国家治理”理念的提出,数字出版平台版权生态治理逐渐成为不断创造和充分释放版权价值的重要手段。文章借鉴企业价值链分析框架,以版权价值为核心,构建数字出版平台版权生态治理价值链模型并提出数字出版平台版权生态治理的基础性和支持性实践路径,以期为数字出版平台版权生态治理提供理论依据和现实指导。The creation and realization of copyright value is an important aspect of the longterm development of digital publishing platforms. With the proposal of the concept of "National Governance", copyright ecological governance of digital publishing platforms has gradually become an important means to continuously create and fully unleash copyright value.Drawing on the enterprise value chain analysis framework, with copyright value as the core, this article constructs a value chain model for copyright ecological governance in digital publishing platforms, and proposes fundamental and supportive practical paths for copyright ecological governance in digital publishing platforms, in order to provide theoretical basis and practical guidance for copyright ecological governance in digital publishing platforms.

关 键 词：价值链模型 数字出版平台 版权生态治理 

分 类 号：D923.41[政治法律—民商法学] G230.7[政治法律—法学]