都市旅游符号化审美识别机制与影响路径  

Symbolic Aesthetic Identification Mechanisms and Influence Paths of Urban Tourists

作　　者：陈波 杨金泽[3] Chen Bo;Yang Jinze

机构地区：[1]武汉大学媒体发展研究中心,武汉430072 [2]武汉大学新闻与传播学院,武汉430072 [3]武汉大学国家文化发展研究院,武汉430072

出　　处：《南京社会科学》2024年第12期133-145,共13页Nanjing Journal of Social Sciences

基　　金：国家社科基金重大项目“互联网时代主流文化生产和传播的规律研究”(24&WZ20)的阶段性成果。

摘　　要：在消费主义和全球化的持续推进下,都市旅游已成为追求个性化和文化体验的关键途径。在鲍德里亚的符号消费理论基础上,采用扎根理论方法对513条文本数据进行了系统分析,基于网络评论的三级编码构建了都市旅游者符号化审美机制的理论框架,并借助结构方程模型对345份问卷进行了量化分析,探讨了审美符号与符号价值之间的影响路径。结果表明,游客在都市旅游中受到审美符号的刺激,通过个体的审美感知和加工活动,获得符号价值所赋予的审美愉悦,并进一步证实了都市景观在美学价值中的积极作用,以及社交媒体在都市旅游者审美行为中的价值传递与行为引导功能。Amid the continuous advancement of consumerism and globalization,urban tourism has become a pivotal avenue for pursuing personalized and cultural experiences.Based on Baudril-lard's theory of symbolic consumption,this study employs the grounded theory approach to systemat-ically analyze 513 textual data samples.Through a three-stage coding process of online reviews,a theoretical framework for the symbolic aesthetic mechanisms of urban tourists was constructed.Addi-tionally,structural equation modeling was utilized to conduct a quantitative analysis of 345 question-naires,exploring the influence paths between aesthetic symbols and symbolic value.The results indi-cate that urban tourists,stimulated by aesthetic symbols,experience aesthetic pleasure derived from symbolic value through individual aesthetic perception and processing activities.The study further con-firms the positive role of urban landscapes in aesthetic value and highlights the value transmission and behavioral guidance functions of social media in the aesthetic behaviors of urban tourists.

关 键 词：都市旅游 旅游审美 符号化审美 符号消费理论 

分 类 号：G124[文化科学]