新消费品牌社会认可度的提升策略研究  

Research on Strategies for Enhancing Social Recognition of New Consumer Brands

作　　者：程程 董曼培 张航 王莉[3] Cheng Cheng;Dong Manpei;Zhang Hang;Wang Li(Department of Economics and Trade,Hebei Vocational University of Industry and Technology;Collage of Education,Hebei Normal University;Shijiazhuang Institute of Railway Technology,Shijiazhuang,Hebei 050000)

机构地区：[1]河北工业职业技术大学经济贸易系 [2]河北师范大学教育学院 [3]石家庄铁路职业技术学院,河北石家庄050000

出　　处：《中国商论》2025年第3期70-73,共4页China Journal of Commerce

基　　金：河北工业职业技术大学2022年度预研项目“职业教育对接河北省县域农村电商行业发展”(sy202202)。

摘　　要：在数字化与全球化背景下,新消费品牌社会认可度提升策略的研究至关重要。本文对市场环境、消费者需求、社会文化及品牌自身因素等现状进行分析发现,影响新消费品牌社会认可度的重要因素包括品牌定位、创新差异化、消费者体验、社会责任、数字营销及危机管理等。新消费品牌需深入了解消费者与市场趋势,采取一致行动以建立信任,并通过创新和优化运营模式实现可持续发展,以实现在竞争激烈的市场中获得成功和社会认可。In the context of digitalization and globalization,research on strategies to enhance the social recognition of new consumer brands is crucial.This study analyzes the current situation of market environment,consumer demands,social culture,and brand-specific factors.It finds that key factors influencing the social recognition of new consumer brands include brand positioning,innovative differentiation,consumer experience,social responsibility,digital marketing,and crisis management.New consumer brands need to have a deep understanding of consumers and market trends,take concerted action to establish trust,and achieve sustainable development through innovative and optimized operating models,ultimately achieving success and social recognition in a fiercely competitive market.

关 键 词：新消费品牌 社会认可度 消费经济 品牌变化 消费需求 社会文化 

分 类 号：F063.2[经济管理—政治经济学]