影响移动医疗App用户体验及行为的机制研究  

Factors Influencing Mobile Health App User Experience and Its Role on User Behavior

作　　者：周中允 杨艳丽 向宇婧 赵群[2] ZHOU Zhongyun;YANG Yanli;XIANG Yujing;ZHAO Qun(School of Economics and Management,Tongji University,Shanghai 200092,China;College of Science&Technology,Ningbo University,Ningbo 315300,China)

机构地区：[1]同济大学经济与管理学院,上海手200092 [2]宁波大学科学技术学院,浙江宁波315300

出　　处：《信息系统学报》2025年第1期35-50,共16页China Journal of Information Systems

基　　金：国家自然科学基金项目(72261160394,72342026);浙江省软科学研究计划重点项目(2022C25021)。

摘　　要：以用户体验为研究视角,以刺激-机体-反应为分析框架,本文系统建构影响移动医疗App用户使用体验及行为的研究模型,之后利用问卷和结构方程模型进行实证检验。研究发现:移动医疗App内容的实用性对认知和情感体验均产生显著的正向影响;认知和情感体验是重要的中介变量,可以显著提升用户的行为期望和创新使用意愿。研究结果不仅丰富了移动医疗App使用行为的现有研究,也为移动医疗行业提升用户使用体验和拓展使用深度提供了建议。Based on the perspective of user experience,this study leverages the Stimulus-Organism-Response framework to systematically construct a research model and examine the factors influencing mobile health App users'usage experience and usage behaviors.A survey is used to collect data and we use the structural equation modeling to conduct empirical analysis.The findings reveal that App utility has a significant positive impact on both users'cognitive and affective experience.This study also confirms that user cognitive and affective experiences are important mediating variables which further significantly enhance user's behavioral expectation and innovative use.We hope that our findings not only enrich the relevant literature of mobile health App usage behavior,but also provide practical suggestions for the mobile healthcare industry to improve user experience and encourage their extended use of mobile health apps.

关 键 词：App可用性 用户体验 行为期望 创新使用 调节效应 

分 类 号：C931.6[经济管理—管理学]