基于眼动跟踪技术青年女式毛衫图案量态设计  

Pattern Position and Size Design of Young Women's Sweater Based on Eye Tracking Technology

作　　者：李满宇 陈淑聪 车思敏 Li Manyu;Chen Shucong;Che Simin(College of Design,Jiaxing University,Jiaxing,Zhejiang 314001,China)

机构地区：[1]嘉兴大学设计学院,浙江嘉兴314001

出　　处：《针织工业》2025年第1期69-73,共5页Knitting Industries

基　　金：教育部人文社科一般项目(24YJA760011);浙江省社会科学界联合会研究课题(2023N067)。

摘　　要：为深入了解青年女性对毛衫图案的喜好,以青年女式毛衫为研究对象,从毛衫图案量态出发,运用眼动跟踪技术,研究图案在毛衫不同位置以及不同尺寸对青年女性观察毛衫时的兴趣区域和浏览次数的影响,并结合主观评价问卷,将青年女性对图案的视觉关注变化和兴趣偏好进行定量分析,从而得到最受青年女性喜爱的毛衫图案量态。结果表明,受试者的关注点和喜好基本一致,更喜欢偏小型在毛衫正面左上位置和偏大型在毛衫正面中间位置这两种图案量态。该研究结论可以为毛衫图案设计提供相应的理论数据支撑和一定的设计方向参考。In order to deeply understand young women's preference for sweater patterns,this paper takes young women's sweater as the research object,studies the influence of patterns in different positions and with different sizes on young women's interest areas and browsing times when they observe sweaters by eye tracking technology.Then combining the subjective evaluation questionnaire,the quantitative analysis on the changes of young women's visual attention and interest preference are carried out,so as to obtain the most popular sweater pattern types.The results show that the subjects'attention and preference are basically the same,and they prefer small pattem in the upper left position and large patern in the middle of the sweater front.The conclusion can provide the corresponding theoretical data support and certain design direction reference for sweater pattern design.

关 键 词：青年女式毛衫 眼动跟踪技术 图案设计 图案位置 图案尺寸 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]