基于情绪价值的文创玩偶设计研究  

Research on Cultural and Creative Doll Design Based on Emotional Value

作　　者：魏巍[1] 李慧宇 王欣[1] WEI Wei;LI Huiyu;WANG Xin(Hebei University,Baoding 071000,Hebei,China;Qingdao City University,Qingdao 266000,Shandong,China)

机构地区：[1]河北大学,河北保定071000 [2]青岛城市学院,山东青岛266000

出　　处：《玩具世界》2024年第12期91-93,共3页Toys World

基　　金：保定市哲学社会科学规划课题“文旅融合背景下北岳庙文创产品的设计与开发探究”(2024127)。

摘　　要：文创产业的蓬勃发展使得玩偶型文创产品成为市场上的热门之选,这一现象深刻反映了年轻消费群体对文创产品价值偏好的显著转变。文章结合市场数据与专家观点,指出情绪价值在文创玩偶设计中的重要性,并以“保定北岳庙”为例,进行了基于情绪价值的文创玩偶设计实践,以期满足年轻群体情感需求,为文创产业繁荣发展提供借鉴。The vigorous development of the cultural and creative industry has made doll-type cultural and creative products a popular choice on the market.This phenomenon profoundly reflects the significant change in the value pref-erence of young consumer groups for cultural and creative products.Based on market data and experts'opinions,this paper points out the importance of emotional value in the design of cultural and creative dolls,and takes"Baoding Beiyue Temple"as an example to carry out the design practice of cultural and creative dolls based on emotion-al value,in order to meet the emotional needs of young groups and provide reference for the prosperity and devel-opment of cultural and creative industry.

关 键 词：文创产品 玩偶 情绪价值 产品设计 保定北岳庙 

分 类 号：TB472[一般工业技术—工业设计]