文化传承背景下潮州文创产品的开发及推广策略探索  

Exploration on the Development and Promotion Strategy of Chaozhou Cultural and Creative Product under the Background of Cultural Inheritance

作　　者：冼芸安 XIAN Yun'an(Guangdong Polytechnic of Industry and Commerce,Guangzhou 510000,Guangdong,China)

机构地区：[1]广东工贸职业技术学院,广东广州510000

出　　处：《玩具世界》2024年第12期94-96,共3页Toys World

基　　金：广东工贸职业技术学院2024年度校级科研课题“文化传承背景下粤文化品牌探究——以潮州文创为例”(2024-SK-05)阶段性成果。

摘　　要：潮州文化作为粤文化体系中的关键支脉,蕴含着岭南传统文化的精髓与丰富的民俗资源。在文化传承背景下,文章深入剖析了潮州文创产品的开发及推广现状,并挖掘其内容开发中的文化资源,探索潮州文创产品开发及推广策略,旨在为潮州文创产品的开发及推广提供有效策略,进而讲好潮州非遗故事,为传承和激活潮州传统文化项目注入新的思路和方法。Chaozhou culture,as a key branch of Cantonese cultural system,contains the essence of Lingnan traditional culture and rich folk resources.Under the background of cultural inheritance,this paper deeply analyzes the develop-ment and promotion status of Chaozhou cultural and creative products,excavates the cultural resources in their content development,and explores the development and promotion strategies of Chaozhou cultural and creative products,aim-ing to provide effective strategies for the development and promotion of Chaozhou cultural and creative products,then tell the stories of Chaozhou intangible cultural heritage well,and inject new ideas and methods for inheriting and activat-ing Chaozhou traditional cultural projects.

关 键 词：潮州文化 文创产品 开发 推广 文化传承 

分 类 号：G124[文化科学] TB472[一般工业技术—工业设计]