基于《古画品录》中“六法”的国潮IP文创设计研究——以形象设计为例  

Research on the China-chic IP Cultural and Creative Design Based on"Six Rules"in the Ancient Painting Catalogue—Taking Image Design as an Example

作　　者：李晨歌 LI Chenge(Zhengzhou University of Light Industry,Zhengzhou 450000,Henan,China)

机构地区：[1]郑州轻工业大学,河南郑州450000

出　　处：《玩具世界》2024年第12期109-111,共3页Toys World

摘　　要：文章以《古画品录》中的“六法”为启示,探讨了这一传统绘画理论对国潮IP文创设计的意义。通过深入解析“六法”要素,结合古代中国人物画模式,赋予国潮IP文创鲜明的中国民族特色。文章提出在多元文化时代,设计师需深刻理解民族文化内涵,将中国画、中国人物画内核感知转化为现代设计元素,为国潮IP的现代发展铺平道路。Inspired by"Six Rules"in the Ancient Painting Catalogue,this paper discusses the significance of this traditional painting theory to China-chic IP cultural and creative design.Through in-depth analysis of the"Six Rules"elements,combined with the ancient Chinese fig-ure painting mode,the China-chic IP cultural and creative product is endowed with distinctive Chinese national characteristics.This paper puts forward that in the era of.multiculturalism,designers need to deeply understand the connotation of national culture,transform the core percep-tion of Chinese painting and Chinese figure painting into modern design elements,and pave the way for the modern development of China-chic IP.

关 键 词：国潮IP 文创设计 《古画品录》 “六法” 

分 类 号：G124[文化科学]