文化繁荣时代旅游景区文创产品设计策略研究  

Research on the Design Strategy of Cultural and Creative Product in Tourist Attraction in the Era of Cultural Prosperity

作　　者：宋善欣 SONG Shanxin(Sichuan Conservatory of Music,Ziyang 641399,Sichuan,China)

机构地区：[1]四川音乐学院,四川资阳641399

出　　处：《玩具世界》2024年第12期118-120,共3页Toys World

摘　　要：在文化繁荣时代背景下,旅游景区文创产品备受关注。作为蓬勃发展的新兴时代文化产物,文创产品具有特色化和趣味化等特点,拥有在政策环境中大放异彩的机遇。文章深入分析了文化繁荣时代旅游景区文创产品的设计现状,提出了旅游景区文创产品设计策略。高质量的旅游景区文创产品,不仅能传承文化,还能促进游客对文化的传播,为文创产业的繁荣发展贡献力量。Under the background of the era with cultural prosperity,cultural and creative products in tourist attrac-tions have attracted much attention.As a cultural product of the booming emerging era,cultural and creative prod-ucts have the characteristics of specialization and fun,and have the opportunity to shine in the policy environment.This paper deeply analyzes the design status of cultural and creative products in tourist attractions in the era with cultural prosperity,and puts forward the design strategy of cultural and creative products in tourist attractions.High-quality cultural and creative products in tourist attrac-tions can not only inherit culture,but also promote the com-munication of culture by tourists and contribute to the pros-perity and development of cultural and creative industry.

关 键 词：文化繁荣 旅游景区 文创产品设计 

分 类 号：G124[文化科学] F592[经济管理—旅游管理]