媒介可供性理论下广西木偶艺术的传播策略  

The Communication Strategy of Guangxi Puppet Art under Media Affordance TheoryThe Communication Strategy of Guangxi Puppet Art under Media Affordance Theory

作　　者：胥淼 XU Miao(Guilin University of Electronic Technology,Guilin 541000,Guangxi,China)

机构地区：[1]桂林电子科技大学,广西桂林541000

出　　处：《玩具世界》2024年第12期134-136,共3页Toys World

摘　　要：在数字化时代,广西木偶艺术迎来了传承与发展的双重考验。文章借助媒介可供性理论,探讨了在新媒体环境下广西木偶艺术的传播策略。从技术、具身和生产可供性三个维度,分析了如何利用数字技术提升广西木偶艺术的互动性和沉浸感,增强传播受众的体验,旨在为广西木偶艺术的数字化转型提供策略,同时为其他传统文化艺术的创新传播开辟新的思路。In the digital age,Guangxi puppet art has ushered in the double test of inheritance and development.Based on the media affordance theory,this paper discusses the communication strategy of Guangxi puppet art under the new media environment.From three dimensions of tech-nology,embodiment and production affordance,it analyzes how to use digital technology to enhance the interactivity and immersion of Guangxi puppet art and enhance the ex-perience of the audience,aiming to provide strategies for the digital transformation of Guangxi puppet art and open up new ideas for the innovative communication of other traditional cultural art.

关 键 词：媒介可供性理论 传统艺术传播 广西木偶艺术 传播策略 

分 类 号：G206[文化科学—传播学] J827[艺术—戏剧戏曲]