Gathering for Free:Embedding Economic Incentives in Social Networks Shape the Diffusion of NFTs  

作　　者：Zhe LI Tianfang ZHAO Hongjun ZHU 

机构地区：[1]School of Journalism and Communication,University of Chinese Academy of Social Sciences,Beijing 100102,China [2]College of Journalism and Communication,Jinan University,Jinan 510632,China [3]Institute of Journalism and Communication,Chinese Academy of Social Sciences,Beijing 100102,China [4]School of Journalism and Communication,University of the Chinese Academy of Social Sciences,Beijing 100732,China

出　　处：《Journal of Social Computing》2024年第4期385-402,共18页社会计算(英文)

基　　金：supported in part by the National Natural Science Foundation of China under Grant No.62206112;in part by the Humanities and Social Sciences Project of Ministry of Education of China under Grant No.22YJC860037;in part by Key Laboratory of Smart Education of Guangdong Higher Education Institutes,Jinan University under Grant No.2022LSYS003。

摘　　要：The digital innovation accompanied by explicit economic incentives have fundamentally changed the process of innovation diffusion.As a representative of digital innovation,NFTs(Non-Fungible Tokens)potentially offer new revenue streams in the digital space.However,current researches mainly focus on transaction networks and community culture,leaving the interplay among diffusion dynamics,economic dynamics,and social constraints on Twitter.By collecting and analyzing NFTs-related tweet dataset,the motivations of retweeters,the information mechanisms behind emojis,and the networked-based diffusion dynamics is systematically investigated.Results indicate that Retweeting is fueled by Freemint and trading information,with the higher economic incentives as a major motivation and some potential organizational tendencies.The diffusion of NFTs is primarily driven by a“Ringed-layered”information mechanism involving individual promoters and speculators.The presentation of content contribute positively to the growth of the retweet network.This study contributes to the innovation diffusion theory with economic incentives embedded.

关 键 词：innovation diffusion incentive embedded digital economic social network NFTs 

分 类 号：H31[语言文字—英语]