城市老年人乡村旅居养老意愿的影响因素研究  

Investigation on the influencing factors of urban elderly’s willingness for rural retirement relocation

作　　者：蔡尚乐 项锦雯 CAI Shangle;XIANG Jinwen(College of International Tourism and Public Administration,Hainan University,Haikou 570228,China;College of Public Administration,Anhui Jianzhu University,Hefei 230601,China)

机构地区：[1]海南大学国际旅游与公共管理学院,海南海口570228 [2]安徽建筑大学公共管理学院,安徽合肥230601

出　　处：《安徽农学通报》2025年第3期134-139,共6页Anhui Agricultural Science Bulletin

基　　金：国家级大学生创新训练项目“海南城市老人乡村旅居养老意愿的影响因素研究”(202310589074)。

摘　　要：探索城市老年人乡村旅居养老意愿的影响因素,有助于从康养功能建设视角探析乡村旅居养老发展路径。本文基于对部分乡村地区城市老年游客的调研数据,依据计划行为理论,运用二元Logit模型,探究城市老年人乡村旅居养老意愿的影响因素。结果表明,学历(β=0.15,P<0.05)对老年人乡村旅居养老意愿有正向影响;老年人乡村旅居的行为态度(BA)、主观规范(SN)和知觉行为控制(PBC)3个维度的驱动力正向影响其乡村旅居养老意愿,3个维度的驱动力效应排序为BA>PBC>SN;BA与SN交互项发挥显著正向作用,调节效应成立。针对影响城市老年人乡村旅居养老意愿的因素,从顶层设计、旅居地与老年群体3个方面提出乡村旅居养老发展路径。Exploring the influencing factors of urban elderly’s willingness for rural retirement relocation is helpful to explore the development path of rural living for the elderly from the perspective of health care function construction.Based on the survey data of urban elderly tourists in some rural areas of Qionghai City,Hainan Province,the theory of planned behavior and the binary Logit model were used to explore the influencing factors of urban elderly’s willingness for rural retirement relocation.The results showed that educational background(β=0.15,P<0.05)had positive effect on the elderly’s willingness for rural retirement relocation.The driving forces of the three dimensions,namely,behavioral attitude(BA),subjective norm(SN)and perceived behavior control(PBC),positively affected the elderly’s willingness for rural retirement relocation,and the driving force effect of the three dimensions was ranked as BA>PBC>SN.The interaction terms of BA and SN play a significant positive role,and the regulating effect is established.Aiming at the factors that affect the willingness of urban elderly’s willingness for rural retirement relocation,this paper puts forward the development path of rural retirement relocation from three aspects,top-level design,living place,and elderly group.

关 键 词：乡村旅居养老 乡村振兴 行为意愿 影响因素 交互作用 

分 类 号：F592.7[经济管理—旅游管理] D669.6[经济管理—产业经济]