旅游真实性、地方依恋与游客环境责任行为的关系研究——以黄山市宏村为例  

Research on the Relationship among Tourism Authenticity,Place Attachment,and Tourists’Environmentally Responsible Behavior--A Case of Hongcun,Huangshan City

作　　者：王良举[1] 王亚苹 WANG Liangju;WANG Yaping(School of Business and Management,Anhui University of Finance and Economics,Bengbu 233000,China)

机构地区：[1]安徽财经大学工商管理学院,安徽蚌埠233030

出　　处：《黄山学院学报》2024年第6期25-33,共9页Journal of Huangshan University

基　　金：安徽高校自然科学研究重点项目(KJ2021A0475)。

摘　　要：基于刺激-机体-反应理论,构建旅游真实性、地方依恋与游客环境责任行为的关系模型,并利用宏村景区游客调查数据进行检验。实证结果表明:旅游真实性二维度(客体真实性和存在真实性)显著促进游客环境责任行为;地方依恋二维度(地方依赖和地方认同)显著促进游客环境责任行为;地方依恋在旅游真实性与游客环境责任行为之间发挥部分中介作用。研究结论为旅游地重视旅游真实性的保护与打造、培育游客与旅游地的情感联系提供思路,为推动可持续发展提供实践参考。Based on the theory of stimulus-organism-response,the relationship model among tourism authenticity,place attachment,and tourists’environmentally responsible behavior in traditional village tourism contexts is constructed and tested by the survey data from tourists in the Hongcun scenic area.The empirical results show that the two dimensions of tourism authenticity(object-based authenticity and existential authenticity)have a significant positive impact on tourists’environmentally responsible behavior;the two dimensions of place attachment(place dependence and place identity)significantly promote tourists’environmentally responsible behavior;and place attachment partially mediates the relationship between tourism authenticity and tourists’environmentally responsible behavior.The research findings provide ideas for tourist destinations to emphasize the protection and creation of tourism authenticity,cultivate emotional connections between tourists and tourist destinations,and offer practical references for promoting sustainable development.

关 键 词：旅游真实性 地方依恋 游客环境责任行为 

分 类 号：F592[经济管理—旅游管理]