社会风险扩大理论视域下居民亲旅游行为研究--基于PLS-SEM与fsQCA混合方法  

Research on Residents’Pro-Tourism Behavior from the Perspective of the Social Amplification of Risk Framework--A Hybrid Approach Based on PLS-SEM and fsQCA

作　　者：沈科[1] SHEN Ke(School of Tourism,Huangshan University,Huangshan,Anhui,245041)

机构地区：[1]黄山学院旅游学院,安徽黄山245041

出　　处：《韩山师范学院学报》2024年第6期69-76,共8页Journal of Hanshan Normal University

基　　金：安徽省哲学社会科学规划项目(项目编号:AHSKY2022D106).

摘　　要：基于社会风险扩大理论,构建了旅游目的地居民亲旅游行为影响因素研究模型.采用PLS-SEM与fsQCA两种分析方法,对在黄山市收集到的382份问卷进行了数据分析.PLS-SEM分析结果表明,居民社交媒体使用对其风险感知、旅游态度和亲旅游行为具有显著的正向影响效应;风险感知对居民的旅游态度和亲旅游行为具有显著的负向影响效应;此外,居民的旅游态度对其亲旅游行为具有最强的解释力和预测效应.fsQCA分析结果显示,共有两种组态可以导致目的地居民产生高亲旅游行为(~风险感知*旅游态度;社交媒体使用*旅游态度),然而只有一种组态会导致目的地居民产生低亲旅游行为(风险感知*~旅游态度*~社交媒体使用).Based on the social amplification of risk framework,this study constructs a research model of the influencing factors of residents’pro-tourism behavior at tourist destinations.Using both PLS-SEM and fsQCA analysis methods,data from 382 questionnaires collected in Huangshan City were analyzed.The results of PLS-SEM analysis indicate that residents’social media use has a sig-nificant positive impact on their risk perception,attitude towards tourism,and pro-tourism behavior.Risk perception has a significant negative impact on residents’attitude towards tourism and pro-tour-ism behavior.Additionally,residents’attitude towards tourism has the strongest explanatory power and predictive effect on their pro-tourism behavior.The fsQCA analysis results show that there are two configurations that can lead to high pro-tourism behavior among residents of destinations(~risk perception*attitude towards tourism;social media use*attitude towards tourism).However,only one configuration leads to low pro-tourism behavior among residents of destinations(risk perception*~atti-tude towards tourism*~social media use).

关 键 词：社会风险扩大理论 社交媒体使用 风险感知 旅游态度 亲旅游行为 

分 类 号：C939[经济管理—管理学]