非物质文化遗产资源转化的四个维度——以“李子柒现象”为研究个案  

Four Dimensions Regarding the Resource Transformation of Intangible Cultural Heritage

作　　者：徐金龙[1] 姬厚祥 XU Jinlong;JI Houxiang

机构地区：[1]华中师范大学国家文化产业研究中心,湖北武汉430079 [2]山东大学儒学高等研究院,山东济南250100

出　　处：《贵州民族大学学报(哲学社会科学版)》2024年第6期161-173,共13页Journal of Guizhou Minzu University:Philosophy and Social Sciences

基　　金：2022年国家社会科学基金后期资助项目“非物质文化遗产资源转化研究”(22FMZB003)阶段性成果。

摘　　要：近年来,随着自媒体视频的兴起,“李子柒现象”作为一种文化现象蜚声海内外。融媒体时代,非物质文化遗产的资源转化可选择的形式众多,如电影、电视剧、动漫、短视频、演艺节目、网络直播、研学旅行课程等,其核心要义在于转化过程中需要把握好“形式”“神韵”“内隐”与“外显”四个维度,达到“形神兼具,表里交互,内外双修,隐显自如”。这四个维度和谐统一于一体,是包括非物质文化遗产在内的中华优秀传统文化在新媒体时代传播发展的有效策略。With the advent of self-media videos in recent years "Li Ziqi" became known at home and abroad as a cultural phenomenon.In the convergent media era the resource transformation of intangible cultural heritage may take a number of forms such as movie,TV play,animation,short video,performance program,streaming alive,and learning via touring,whose core lies in grasping the four dimensions in the process of transformation-form,image,implication and explication in a bid to arrive at "a combination of form and image,surface and inner,outside and inside,and covert and overt".It is argued that the harmonized unity of these four dimensions is an effective strategy for the communication and development of excellent traditional Chinese culture including intangible cultural heritage in the era of new media.

关 键 词：文化产业 非物质文化遗产 “李子柒现象” 资源转化 

分 类 号：C953[社会学—民族学]