智媒体时代高校体育课程思政话语传播研究  

Research on Dissemination of Ideological and Political Discourse in CollegePhysical Education Courses in Era of Intelligent Media

作　　者：徐磊[1] 王锴 Xu Lei;Wang Kai(School of Physical Education,Yancheng Teachers'University,Yancheng 224002,China)

机构地区：[1]盐城师范学院体育学院,江苏盐城224002

出　　处：《林区教学》2025年第2期32-36,共5页Teaching of Forestry Region

基　　金：国家社科基金青年项目“5G时代体育热点事件中网络危机传播与主流舆论引导研究”(21CTY009);2024年度江苏高校哲学社会科学研究重大项目“体育强国视野下大型体育赛事突发事件中网络情绪引导机制研究”(2024SJZD140);江苏省高校“青蓝工程”人才资助“优秀青年骨干教师培养对象”(2023)。

摘　　要：智媒体时代为高校体育课程思政话语传播创设了新的生态环境。采用文献研读、逻辑分析等研究方法,对智媒体时代高校体育课程思政话语传播的机遇、挑战与应对策略进行探析,希冀推动高校体育课程思政改革的高质量发展。研究发现,智媒体可以在拓宽高校体育课程思政话语传播的主体和范围、延展话语传播的渠道和形式、提升话语传播的互动与效能等方面提供机遇。同时,智媒体时代也给传统高校体育课程思政话语传播带来引导力被不断削弱、权威力被不断减弱、吸引力被不断弱化等方面的挑战。基于此,提出智媒体时代高校体育课程思政话语传播的应对策略:更新教育者思维理念,提升话语传播引导力;构建主流话语新体系,增强话语传播权威力;重塑教育者媒介素养,提高话语传播吸引力;健全智媒体监管机制,增强话语传播效果力。The era of intelligent media has created a new ecological environment for the dissemination of ideological and political discourse in college physical education courses.This study adopts research methods such as literature review and logical analysis to explore the opportunities,challenges,and response strategies for the dissemination of ideological and political discourse in college physical education courses in the era of intelligent media,hoping to promote the high-quality development of ideological and political reform in college physical education courses.Research has found that the era of intelligent media provides opportunities to broaden the subject and scope of ideological and political discourse dissemination in university physical education courses,expand the channels and forms of discourse dissemination,and enhance the interaction and effectiveness of discourse dissemination.At the same time,the era of intelligent media has also brought challenges to the dissemination of ideological and political discourse in traditional university physical education courses,such as the weakening of guidance,authority,and attractiveness.Based on this,strategies for the dissemination of ideological and political discourse in college physical education courses in the era of intelligent media are proposed:Updating educators'thinking concepts and enhancing the guidance of discourse dissemination;Building a new mainstream discourse system and enhancing the power of discourse dissemination;Reshaping educators'media literacy and enhancing the attractiveness of discourse dissemination;Establishing a sound regulatory mechanism for intelligent media and enhancing the effectiveness of discourse dissemination.

关 键 词：智媒体时代 体育课程思政 思政话语 话语传播 

分 类 号：G807.4[文化科学—体育训练] G641[文化科学—运动人体科学]