新商科背景下商务智能微专业建设探索与研究  

Research and Exploration on Construction of Business Intelligence Micro Major under Background of New Business Studies

作　　者：刘同超 Liu Tongchao(School of Business of Xuchang University,Xuchang 461000,China)

机构地区：[1]许昌学院商学院,河南许昌461000

出　　处：《林区教学》2025年第2期41-44,共4页Teaching of Forestry Region

基　　金：许昌学院2024年度教育教学改革研究与实践项目“新商科背景下商务智能微专业建设探索与研究”(XCU2024-YB-18)。

摘　　要：大数据和人工智能发展推动传统商科的转型,商务智能微专业成为新商科发展的探索路径。分析商务智能微专业的内涵与意义,探讨其建设的组成要件,研究教学过程以及教学效果评价方法,并提出组织保障建议。商务智能微专业建设是新商科实现学科交叉发展的重要探索,能够为新商科其他微专业建设提供参考。The development of big data and artificial intelligence has promoted the transformation of traditional business,and the micro major of business intelligence is the exploration paths for the development of new business.This article provides an in-depth analysis of the connotation and significance of the business intelligence micro major,explores the constituent elements of the construction of the business intelligence micro major,analyzes the teaching process and evaluation methods,and puts forward suggestions for the organizational guarantee.The construction of business intelligence micro major is an important exploration of interdisciplinary development in the new business field,and also provides reference for the construction of other micro major in the new business field.

关 键 词：新商科 商务智能 微专业 

分 类 号：G642[文化科学—高等教育学]