大学校园IP形象设计探究  

Exploration of Campus IP Image Design in Universities

作　　者：黄梓钧 李元范 HUANG Zijun;LI Yuanfan(Kunsan National University,Kunsan 54150,Korea)

机构地区：[1]群山国立大学,韩国群山54150

出　　处：《鞋类工艺与设计》2025年第2期27-29,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：该研究围绕大学角色品牌识别设计的构成要素和视觉特征,分析了韩国排名前7位的四年制国立大学的IP形象设计,并提出了大学IP形象设计的发展方向。研究结果表明:首先,一些大学的角色反映了其历史背景和精神,具有故事性和独创性,能代表大学整体形象;其次,角色的色彩设计应简单且具视觉冲击力,有助于提高宣传效果和竞争力。总体而言,大学角色设计作为反映大学文化和精神的视觉传达手段,对于品牌形象构建和市场推广具有重要作用。本研究为其他高校提供了战略参考和理论依据,有助于提升其竞争力。This study analyzed the IP image design of the top 7 four-year national universities in Korea,and proposed the development direction of the university IP image design.The results show that:first,the roles of some universities reflect their historical background and spirit,with stories and originality,and can represent the whole image of the university;Secondly,the color design of the character should be simple and visually striking,helping to improve the publicity effect and competitiveness.In general,university character design,as a visual communication means reflecting university culture and spirit,plays an important role in brand image construction and marketing.This study provides strategic reference and theoretical basis for other universities and helps to enhance their competitiveness.

关 键 词：IP形象设计 构成要素 视觉特征 

分 类 号：TB47[一般工业技术—工业设计]