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作 者:高扬 GAO Yang(Nanjing Technician College,Nanjing 210023,China)
机构地区:[1]南京技师学院,江苏南京210023
出 处:《鞋类工艺与设计》2025年第2期45-47,共3页SHOES TECHNOLOGY AND DESIGN
摘 要:全球化背景下,商品跨国流通日益频繁,包装印刷设计中的国际化元素成为提升产品竞争力的重要手段。因此,本文聚焦于英语元素在包装印刷设计中的创新应用,探讨其重要意义与具体的应用表现,并且提出了字体与排版创意融合、色彩与图形巧妙结合、运用创意文案与双关语等创新应用策略,旨在帮助设计师打破传统设计框架,创造出既具有国际化视野又符合目标市场文化背景的包装设计,从而提升产品的市场吸引力和品牌影响力。In the context of globalization,the cross-border circulation of commodities is becoming more and more frequent,and the international elements in packaging and printing design have become an important means to enhance the competitiveness of products.Therefore,this paper focuses on the innovative application of English elements in packaging printing design,discusses its significance and specific application performance,and puts forward innovative application strategies such as the creative integration of font and typesetting,the clever combination of color and graphics,and the use of creative copy and puns,aiming to help designers break the traditional design framework.Create a packaging design that both has an international perspective and meets the cultural background of the target market,thereby enhancing the market appeal and brand influence of the product.
分 类 号:TB472[一般工业技术—工业设计]
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