设计思维驱动下的数据可视化与信息传达策略研究  

Research on Data Visualization and Information Communication Strategy Driven by Design Thinking

作　　者：周小雪 马丹莉 ZHOU Xiaoxue;MA Danli(Jincheng College,Nanjing University of Aeronautics and Astronautics,Nanjing 210000,China)

机构地区：[1]南京航空航天大学金城学院,江苏南京210000

出　　处：《鞋类工艺与设计》2025年第2期54-56,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2024年江苏省高等学校大学生创新创业训练计划项目《绘本中的色彩魔法⸺以色盲儿童公益绘本设计为例》(项目编号:202413655055Y)。

摘　　要：本文探讨了设计思维驱动下的数据可视化与信息传达策略。首先概述了设计思维的基本框架和过程,包括同理心、定义问题、想法生成、原型制作和测试等五大核心步骤。随后,详细讨论了将设计思维应用于数据可视化的具体路径,涉及用户洞察与需求分析、定义数据可视化目标、创意发散与方案设计、原型制作与迭代测试以及实施与评估等多个方面。进一步,还详细阐述了如何借助设计思维来实现信息传达的策略,涵盖明确信息传达目标、开发创新的信息表达方式、强化信息的互动性与参与度以及实施反馈机制与持续优化。This paper discusses the data visualization and information communication strategies driven by design thinking.First,the basic framework and process of design thinking are outlined,including five core steps,including empathy,defining problems,idea generation,prototyping and testing.Subsequently,the specific path of applying design thinking to data visualization is discussed in detail,involving many aspects including user insight and demand analysis,definition of data visualization objectives,creative divergence and scheme design,prototyping and iterative testing,and implementation and evaluation.Further,it also expounds how to realize the strategy of information communication,including the goal of information communication,the development and innovative ways of information expression,strengthening the interaction and participation of information,and the implementation of feedback mechanism and continuous optimization.

关 键 词：设计思维 数据可视化 信息传达策略 

分 类 号：J323[艺术—美术]