视觉传达设计叙事体系实现文化传承与创新发展探索--以古装影视作品为例  

Visual Communication Design Narrative System for Cultural Heritage Preservation and Innovative Development--Taking Ancient Costume Drama as an Example

作　　者：朱奕琪 陈思康 ZHU Yiqi;CHEN Sikang(The Party School of the CPC Hunan Provincial Committee,Changsha 410006,China)

机构地区：[1]中共湖南省委党校,湖南长沙410006

出　　处：《鞋类工艺与设计》2025年第2期57-59,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：视觉传达设计叙事体系能够对传统文化的历史资料、文化习俗、文学作品等进行现代化表达与创新性转化,是实现文化传承与创新发展的重要载体。新媒体时代下,古装影视作品动态化、故事化的视觉传达设计叙事体系,在传统文化传播中发挥着重要作用。本文旨在探究古装影视作品中视觉传达设计的叙事体系的当代发展,并探讨中华文化的传承与发展的策略。The visual communication design narrative system can modernize and innovatively transform historical materials,cultural customs,literary works,etc.of traditional culture,and is an important carrier for cultural inheritance and innovative development.In the era of new media,the dynamic and story-based visual communication design narrative system in ancient costume TV and film works plays an important role in the dissemination of traditional culture.This paper aims to explore the contemporary development of visual communication design narrative system in ancient costume TV and film works and discuss strategies for the inheritance and development of Chinese culture.

关 键 词：文化传承与发展 视觉传达设计 叙事体系 

分 类 号：J524.3[艺术—艺术设计]