智能融合文旅,数字洞见未来  

Intelligent Integration of Culture and Tourism,Digitalization Insights into the Future

作　　者：施羽 陈璐璐 李笑 本刊(图) 

机构地区：[1]不详

出　　处：《浙江画报》2024年第12期40-45,共6页Zhejiang Pictorial

摘　　要：2024中国(横店)人工智能+旅游景区高质量发展论坛暨浙江未来数字文旅嘉年华举行11月7日,2024中国(横店)人工智能+旅游景区高质量发展论坛暨浙江未来数字文旅嘉年华在浙江东阳横店拉开序幕。数字文旅论坛:共话文旅数字化转型新路径本次论坛由浙江省文化广电和旅游厅、中国旅游景区协会指导,浙江省旅游景区协会、浙江省文化广电和旅游大数据中心联合主办,浙江横店影视城有限公司承办,主题为“人工智能新引擎:赋能旅游景区高质量发展”,旨在探讨大数据和人工智能技术在旅游景区管理、服务、营销等方面的应用与创新,分享成功案例与经验,促进景区数字化转型与高质量发展。On November 7,2024,the 2024 China(Hengdian)Artificial Intelligence+Tourism High-Quality Development Forum and the 2024 Zhejiang Future Digital Culture and Tourism Carnival kicked off in Hengdian,Dongyang,Zhejiang.This event is dedicated to strengthening communication and mutual learning inside and outside the industry,further exploring the crucial sign ifica nee of artificial intellige nee technology for tourist attractio ns.While igniting the en gine of innovati on,the eve nt aims to nurture the widespread and in-depth application of artificial intelligenee in tourist attract!on management,service and marketing through successful experie nces.It seeks to leverage digital power to con struct an excellent ecosystem for the industry's future development.

关 键 词：旅游景区管理 数字化转型 人工智能 未来数字 嘉年华 应用与创新 横店 大数据 

分 类 号：F59[经济管理—旅游管理]