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作 者:朱公欢 Zhu Gonghuan(School of law,Wuhan University,Wuhan,430072)
机构地区:[1]武汉大学法学院,武汉430072
出 处:《出版科学》2025年第1期76-90,共15页Publishing Journal
基 金:国家社会科学基金重点项目“现代市场体系建设的竞争法问题研究”(19AFX019)的部分研究成果。
摘 要:将买方抗衡势力纳入反垄断法分析框架,发现实施图书转售价格维持策略并不必然导致涨价型损害、缺乏对经销商实施有效纵向限制的条件、出版商和经销商很难达成卡特尔共谋行为,消费者福利也未必减少。阐明图书转售价格维持在效率层面可以遏制出版商的双重加价行为,防止不愿意提供售前服务的经销商搭便车,在文化层面可以确保图书的多元化供给和书店的多样化布局,应当遵循“原则禁止+例外豁免”的分析思路进行利益衡量。具体而言,从采取酌定豁免模式、限缩豁免时间和类型、明确效率豁免和文化多样性豁免的条件、融入事前豁免程序四个方面完善图书转售价格维持的豁免制度。Incorporating buyer resistance forces into the analytical framework of antitrust law reveals several key insights.First,the implementation of book resale price maintenance(RPM)strategies does not necessarily lead to price hike-type damages.Second,RPM lacks the conditions to impose effective vertical restraints on distributors.Third,it is difficult for publishers and distributors to enter into cartel conspiratorial behaviors.Finally,the welfare of consumers may not necessarily be reduced.It is elucidated that book resale price maintenance can curtail publishers’double-price-raising behavior at the efficiency level,prevent dealers who are unwilling to provide pre-sale services from free-riding,and ensure a diversified supply of books and a diversified layout of bookstores at the cultural level.This should be weighed by following the analytical idea of“prohibition in principle+exemption from exceptions”.The exemption system for book resale price maintenance must be improved in four aspects:adopting a discretionary exemption model,limiting the duration and type of exemptions,clarifying the conditions for efficiency exemptions and cultural diversity exemptions,and incorporating an exemption procedure beforehand.
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