自媒体兴起背景下国际传播主体的变迁、博弈与秩序建构  

The Evolution,Competition,and Order Construction of International Communication Subjects under the Rise of Self-Media

作　　者：杨可 朱颖原 YANG Ke;ZHU Yingyuan(School of Government and Public Affairs,Communication University of China,Beijing 100024,China;General Editorial Office,China Central Television,Beijing 100040,China;School of Marxism,Taiyuan University of Technology,Taiyuan 030600,China)

机构地区：[1]中国传媒大学政府与公共事务学院,北京100024 [2]中央广播电视总台总编室,北京100040 [3]太原理工大学马克思主义学院,山西太原030600

出　　处：《山西高等学校社会科学学报》2025年第1期108-113,共6页Social Sciences Journal of Universities in Shanxi

摘　　要：自媒体兴起背景下,国际传播特征发生了重要变化,媒介技术进步产生的微观传播对国际传播秩序产生了深远的影响。自媒体打破了传统国际传播格局,推动了传播行为主体的多元化与去中心化。个体在国际传播中的显露与国家的遮蔽现象显著,同时个体非理性行为对国际传播秩序构成挑战,技术成为国际传播的核心驱动力。这些新的国际传播特征不仅重塑了信息传播模式,也影响了国际话语权与权力分配。媒介权力的重新分配促进了国际政治民主化,但滥用媒介权力也加剧了国际社会的分裂与不信任,因此需要探索建立更加公正、透明、负责任的国际传播秩序。Under the rise of self-media,the characteristics of international communication have undergone significant changes,and the micro-communication generated by the advancement of media technology has had a profound impact on the international communication order.Self-media has broken the traditional international communication pattern,promoting the diversification and decentralization of communication subjects.The phenomenon of individuals′exposure and the concealment of states in international communication is evident.Meanwhile,the irrational behavior of individuals poses a challenge to the international communication order,with technology becoming the core driving force of international communication.These new characteristics of international communication not only reshape the information dissemination mode but also affect the international discourse power and power distribution.The redistribution of media power has promoted the democratization of international politics,but the abuse of media power has also intensified the division and distrust in international society.Therefore,it is necessary to explore the establishment of a more just,transparent,and responsible international communication order.

关 键 词：微观传播 国际传播 传播秩序 媒介权力 技术主导 

分 类 号：G206[文化科学—传播学]