基于文本分析的创意休闲农业园区景观感知研究——以江苏省主题创意农园为例  

A Research on Landscape Perception in Creative Leisure Agriculture Park Based on Text Analysis:A Case of Thematic Creative Farms in Jiangsu Province

作　　者：梅雪莹 唐玲[1] 贾新平[1] 贾俊丽 罗海蓉[1] 曹璞渊 MEI Xueying;TANG Ling;JIA Xinping;JIA Junli;LUO Hairong;CAO Puyuan(Institute of Leisure Agriculture,Jiangsu Academy of Agricultural Sciences,Nanjing 210014)

机构地区：[1]江苏省农业科学院休闲农业研究所,南京210014

出　　处：《农学学报》2025年第1期100-108,共9页Journal of Agriculture

基　　金：江苏省农业科技自主创新资金项目“基于园艺疗法的植物康养景观营造技术研究”[CX(23)3135];江苏省农业科学院基本科研业务专项软科学项目“江苏省休闲农业主题园创意景观营建技术研究”[ZX(22)1104];江苏省农业科学院基本科研业务专项软科学项目“江苏省休闲农业园区固定观测点建立与动态监测”[ZX(23)2102]。

摘　　要：创意休闲农业已成为推进乡村振兴和城乡融合发展的重要手段,而消费者感知对创意休闲农业的可持续发展至关重要。主题创意农园是江苏省创意休闲农业的新模式。本研究以江苏省主题创意农园为例,基于UGC数据,运用内容分析法和IPA分析法相结合的方法,分析游客景观偏好特征、构建景观感知要素体系、开展定量评价并提出改进建议。结果表明:游客积极情绪明显;景观感知要素满意度和关注度整体较高;创意景观和创意体验是关注重点;设施服务体验需进一步提升。据此,从完善基础配套服务、丰富景观创意表达、打造多重互动体验以及强化园区科学运营4个方面提出建议。Creative leisure agriculture is an effective way to comprehensively promote rural revitalization and promote urban-rural integration development.The sustainable development of creative leisure agriculture must grasp consumers’perceptions systematically.Thematic creative farm is a new model of creative leisure agriculture in Jiangsu Province.This study takes Jiangsu thematic creative farm as an example,using a combination of text analysis and IPA model to analyze the characteristics of tourists’landscape preference,construct a system of landscape perception elements,conduct quantitative evaluation and propose improvement suggestions based on UGC data.The results show that the positive emotions are apparent;the satisfaction and attention levels are overall high;creative landscapes and creative experiences are priorities;facility service experience needs to be further improved.Based on this,suggestions are put forward from four aspects:improving infrastructure services,enriching landscape creative expression,creating multiple interactive experiences and strengthening scientific operations.

关 键 词：创意休闲农业 主题创意农园 网络文本分析 景观感知 UGC数据 内容分析法 IPA分析法 景观偏好 

分 类 号：S-9[农业科学]