贸易数字化与企业出口新空间——基于“多重平台”大数据的经验研究  

Trade Digitalization and New Export Markets——An Empirical Research Based on the Big Data from Multiple Digital Platforms

作　　者：余号 殷凤[2] YU Hao;YIN Feng(China Center for International Economic Exchanges Shanghai Branch,Shanghai Academy of Social Sciences,Shanghai,200025;School of Economics,Shanghai University,Shanghai,200444)

机构地区：[1]上海社会科学院中国国际经济交流中心上海分中心,上海200025 [2]上海大学经济学院,上海200444

出　　处：《国际商务(对外经济贸易大学学报)》2025年第1期36-54,共19页INTERNATIONAL BUSINESS

基　　金：教育部哲学社会科学研究重大课题攻关项目“全球价值链、国际贸易政策体系‘双重构’的影响与应对研究”(22JZD041);教育部人文社会科学研究一般项目“复杂网络视角下中国全球产业链网络节点地位测度与提升对策研究”(22YJA790080);上海市哲学社会科学规划“研究阐释党的二十届三中全会精神”专项课题“上海在制度型开放中的龙头带动和示范引领作用研究”(2024VQH049)。

摘　　要：推动贸易主体数字化转型与优化国际市场布局是中国对外贸易高质量发展的重点任务,探究二者之间的关系具有重要的现实意义。本文通过识别企业是否应用“多重平台”,探究贸易数字化对企业开拓出口新空间的影响及其机制。研究发现:贸易数字化有利于企业进入新出口市场,拓宽出口市场的广度,以及挖掘出口市场的深度;贸易数字化企业能够克服与出口信息相关的固定贸易成本,并通过向新市场、更小规模市场出口以及培育创新能力拓宽出口市场的广度,也能够克服与出口距离相关的可变贸易成本,并通过提高交易效率、产品质量以及退出竞争力弱的旧市场挖掘出口市场的深度;全面、动态地考察企业使用数字技术的情况是解开“目的地集约边际增长之谜”的关键。Promoting the digital transformation of trade entities and optimizing the layout of the international markets are key tasks for the high-quality development of China's foreign trade,and exploring the relationship between the tasks holds significant practical importance.This paper investigated the effect and mechanisms of trade digitalization on firms'exploration of new export markets by identifying whether firms utilize"multiple platforms".The research findings are as follows:Trade digitalization facilitates firms'entry into new export markets,broadens the scope of export markets,and deepens the exploitation of export markets.Firms with trade digitalization can overcome fixed trade costs related to export information and broaden the scope of export markets by exporting to new and smaller markets as well as fostering innovation capabilities.They can also overcome variable trade costs related to export distance and deepen the exploitation of export markets by improving transaction efficiency,product quality,and exiting old markets with weak competitiveness.A dynamic and comprehensive examination of firms'application of digital technologies is one of the keys to unraveling"the mystery of intensive marginal growth in destinations".

关 键 词：贸易数字化 创新能力 产品质量 出口市场 数字贸易 

分 类 号：F740[经济管理—国际贸易]